Japanese eyewear chain OWNDAYS has made a name for itself with affordable prices, quick service, and a massive variety of designs.
Now, they're teaming up with Sanrio's most iconic character, Hello Kitty, for their first-ever collaboration: the "OWNDAYS × Hello Kitty" collection. Dropping with eight unique styles, this lineup ranges from frames with sparkling bow accents to dreamy designs that fuse Hello Kitty's face right into the glasses. The collection launches on December 4, 2025, at OWNDAYS stores in Japan and on their official website!
The collection is split into multiple style concepts: the Bow model, Relaxed model, Face model, Outing model, Y2K model, and NEO model. Each one is built around the Hello Kitty theme, offering the perfect blend of cute and trendy for any fan.
▼ The Bow Model
The "Bow model" features an elegant oval frame with a touch of feminine charm. The metallic material gives it a natural sheen, while both temples are adorned with 3D bows. As a cute little touch, the left side even has Hello Kitty peeking out from behind the bow. Putting these on instantly elevates your style and sweetens your day.
Gold
Pink
Black (Online Store Exclusive)
▼ The Relaxed Model
Made from a lightweight resin, the "Relaxed model" features a rounded Boston shape that gives off a "time to kick back and chill" vibe. The temples come in three distinct designs to match your mood—Country, Kogal, and Monochrome.
Kogal Style
Country Style
Monochrome Style (Online Store Exclusive)
▼ The Face Model
This one goes all-in, incorporating "Hello Kitty's face" directly into the design for an irresistibly cute Wellington frame. From the front, you can see the distinct lines of her cat ears and bow, while the sides feature 3D engraved whiskers. The left temple sports the "Hello Kitty" wordmark, and the right features her silhouette.
Clear Frame
Pink Frame
Black (Online Store Exclusive)
▼ The Outing Model [Launches Dec. 18]
The "Outing model" is a round, 2-way frame that comes with a SNAP lens, instantly transforming your everyday glasses into a pair of chic, urban-style sunglasses. The sunglass lenses even have a subtle bow and "Hello Kitty" printed on them. The temples feature a lace-inspired pattern, with a bow and wordmark on the left and an apple motif on the right—it's all in the details.
Red
Copper
Black/Silver (Online Store Exclusive)
▼ The Y2K Model (Online Store Exclusive)
This design is pure Y2K gyaru energy, with eye-catching little heart accents on the sides of the frame. The rounded lines channel a 90s-to-2000s retro vibe for a look that's part electric, part nerdy, and all cool. The lace-patterned temples, complete with a bow and apple motif, add a nostalgic touch from every angle.
Red
Black
▼ The NEO Model (Online Store Exclusive)
The "NEO model" offers a sleek and sophisticated square frame. At first glance, it looks smart and professional, but a closer look reveals a hidden Hello Kitty logo and silhouette on the temples, adding a quiet pop of cute to the polished design. The temple tips feature a different material and color for an extra touch of detail.
Pink
Black
All glasses from the "OWNDAYS × Hello Kitty" collection come with a quilted hard case featuring a striking gold emblem & a bow-shaped cleaning cloth with a peeking Hello Kitty design. They're as practical as they are adorable and totally collectible.
Exclusive collab merch is also dropping!
● Hello Kitty Plush Cleaning Charm
This adorable charm features Kitty wearing glasses and includes a built-in cleaning cloth, perfect for wiping down your glasses or phone screen on the go.
● Quilted Soft Pouch for Outings
This soft pouch comes with a heart-shaped carabiner and is perfectly sized to hold the "Outing model" along with its SNAP lens, making it super practical for a day out.
● Original Sticker & Envelope Card Case (Online Store Exclusive)
Receive an exclusive sticker and card case with any online store purchase from this collection (any style, any color). It's perfect for holding business cards or Polaroids. This offer is only available for pre-orders placed by December 26 and while supplies last.
via： PR TIMES 日本OWNDAYS官網