Japanese watchmaking giant SEIKO has a history of teaming up with various anime, comics, and games (ACG) IPs to create special edition watches, much to the delight of fans.
Now, they're joining forces with gaming powerhouse SEGA to celebrate its 65th anniversary with a special collaboration watch! This limited-edition timepiece is packed with SEGA flair, from its overall look to the intricate details that long-time fans will instantly recognize. Available in sleek black and silver, these watches are priced at 71,500 JPY and are currently up for pre-order at the KADOKAWA ONLINE STORE.
The 65th-anniversary collaboration watch comes in two colorways, black and silver, with a perfectly balanced size that suits everyone. Whether you're rocking a suit at the office or keeping it casual on the weekends, these watches are designed to complement any style.
The design is truly a labor of love. The hour markers feature SEGA's iconic original Arabic numeral font, making it unmistakably SEGA at a glance. The SEGA logo sits proudly at the 3 o'clock position on the dial, while a subtle Sonic silhouette graces the sub-dial at 6 o'clock, a cool tribute to SEGA's most famous character.
Flip it over, and you'll find the 65th-anniversary logo and a unique serial number engraved on the case back. Plus, the inside of the original watch box features SEGA's corporate mission statement, "Empower the Gamers"—a detail that perfectionists will absolutely adore.
▼ Black Model
▼ Silver Model
SEGA 65th Anniversary SEIKO Collaboration
Price: 71,500 JPY each
Estimated Release Date: Early October 2026
