In recent years, alongside the term "Oshi-katsu" (activities dedicated to supporting one's favorite idol or character), a new buzzword has emerged: "Nui-katsu." This refers to plushie-centric Oshi-katsu, like hanging your plushie on your bag, taking it out for photos, or even sleeping with it.
However, not everyone treats their plushies with tender loving care. Recently, a photo of a "badly damaged plushie" went viral on Japanese X (formerly Twitter). What's wild is that fans familiar with the series unanimously declared, "This kind of treatment is perfectly reasonable," creating a hilarious contrast that sparked massive discussion.
The original poster who kicked off the debate wrote, "In Japan, even if a plushie or keychain is completely wrecked, people still seem to adore it for some reason."
But take a look at the photo: it's Kyubey from "Puella Magi Madoka Magica." You can see it dangling from the rear of a car, practically dragging on the ground! Unsurprisingly, the plushie is now tattered and filthy.
Of course, anyone in the know understands that Kyubey is essentially the root of all evil in "Puella Magi Madoka Magica." As the discussion spread, more and more netizens familiar with the character's background jumped into the comments.
One user bluntly stated, "Anyone who knows this character knows this treatment is completely justified." Another quipped, "This guy totally deserves it; it's just what he gets."
This even led to a classic contrast in reactions:
Those who don't know: "What the heck is going on?"
Those who know: "That's not enough!"
This clearly shows it's not just random mischief, but a "collective meme-ing" rooted deeply in the character's lore and the series' plot.
Some netizens even joked with dark humor, "Who cares if it gets ruined? There are plenty of replacements anyway."
In fact, this isn't an isolated incident. Japanese netizens also pointed out that fans of the Hanshin Tigers baseball team will sometimes buy rival team mascot plushies and drag them to the stadium, symbolizing their desire to crush the opposition.
Naturally, not everyone is on board with this form of expression. Some netizens directly commented, "Instead of love, isn't this more like torture...?"
Ultimately, these cases aren't just simple acts of destruction. They're "meme-ing behaviors" deeply embedded in fan culture and a thorough understanding of the work. For those familiar with the character, it's a knowing chuckle of dark humor; but for outsiders, it might seem shocking or even incomprehensible.
Guess not every plushie owner is about that precious "Nui-katsu" life. Sometimes, this kind of reverse operation is also a form of love, right? LOL.
via： X原貼文