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Academy Award-winning director Martin Scorsese sent shockwaves through the film industry yesterday with the announcement of his collaboration with Black Forest Labs, the development team behind the AI generative software Flux, to promote AI technology. While Scorsese is not advocating for AI's integration into the actual creative process, he is instead promoting its use to enhance pre-production efficiency, such as reducing the time spent on storyboarding and streamlining communication costs. However, given Scorsese's esteemed status as a veteran director, his personal decision to appear in an advertisement endorsing a new technology still largely met with industry resistance has understandably caused surprise.
Scorsese's endorsement has already drawn significant backlash. For instance, rapper and acclaimed director Boots Riley, known for his film "Sorry to Bother You," didn't hold back on X, sharing his thoughts: