Japanese publisher Takarajimasha Co., Ltd. (株式会社宝島社) is renowned for its magazines and books focusing on subculture and fashion, primarily targeting younger audiences.
Recently, the company announced the upcoming release of the "CHIIKAWA INTERIOR TOTE BAG BOOK," a series of three "adult-cute" home storage tote bags featuring the beloved Chiikawa characters. These bags are designed to be both practical and decorative, priced at 3,982 JPY and set to launch on July 23.
This latest collection centers around Chiikawa with an "adult-cute" aesthetic for home storage. Crafted from warm, rustic canvas, the bags boast a soothing design that not only serves a practical purpose but also makes for a charming home decor accent.
Storage-wise, these totes are surprisingly roomy, with a wide base that can easily accommodate two 500ml PET bottles. They also feature internal and side pockets for extra organization, plus convenient handles for easy carrying and relocation. But the real showstopper? Each bag comes with an exclusive rubber "Oshiri Clip" (butt clip), shaped like the characters' adorable round bottoms – talk about super cute!
▼ Chiikawa Design
▼ Hachiware Design
▼ Usagi Design
CHIIKAWA INTERIOR TOTE BAG BOOK
Price: 3,982 JPY
Release Date: July 23, 2026
via： 宝島チャンネル 宝島社の通販