Earlier this year, a hilariously quirky art piece dubbed the "Big-Breasted Pigeon" (デカチチバト) from Musashino Art University's graduation exhibition took Japanese social media by storm, going viral for its utterly unique and adorable design that just made everyone laugh.
Now, crane game prize manufacturer SYSTEM SERVICE has announced they're turning the "Big-Breasted Pigeon" into actual merchandise, including BIG plushies and plush charm keychains! The news instantly reignited buzz online, with many surprised that the viral sensation from half a year ago is actually getting commercialized.
To jog your memory, a netizen visiting Musashino Art University's graduation exhibition earlier this year stumbled upon a treasure trove of creative works. Among them, the "Big-Breasted Pigeon" (デカチチバト) stood out, grabbing eyeballs with its super cute, laugh-out-loud charm and its wonderfully direct, amusing name. It quickly became a hot topic online, drawing many to the exhibition hall to see it for themselves.
The "Big-Breasted Pigeon" is an original character created by artist Joki (じょうき) for their Musashino Art University graduation project. Its peculiar concept—a "pigeon with super huge breasts"—was an instant hit, rapidly going viral on X and garnering massive attention and shares from netizens.
SYSTEM SERVICE recently confirmed that these "Big-Breasted Pigeon" BIG plushies and plush charm keychains are set to hit Japanese arcades around November 2026.
This announcement has brought the early-year sensation back into the spotlight, with many netizens expressing their excitement over the commercialization, especially the giant plushie. They're already planning to try their luck at the crane games once it drops!
November is still a ways off, but if you find yourself in a Japanese arcade later this year, you might just want to try your hand at snagging one of these iconic pigeons!