Japanese watchmaker CASIO's "G-SHOCK" series is renowned for its shock resistance, rugged sports, outdoor, and military aesthetics. Constantly collaborating with popular anime IPs and trendy brands, G-SHOCK has consistently won over consumers for years.
Now, G-SHOCK is teaming up with the beloved "Pokémon" franchise, which is celebrating its 30th anniversary, to release an epic collaborative timepiece! Priced at 33,000 JPY, the watch is set to officially launch on July 17. For those eager to snag one, CASIO's official online store will open lottery registration from July 1.
To mark Pokémon's monumental 30th anniversary, CASIO is dropping this special G-SHOCK collaboration. The watch uses the iconic G-SHOCK GA-110, known for its large face, as its base, incorporating the signature colors of the original *Pokémon Red*, *Green*, and *Blue* games.
From the hands and buttons to the dial and bezel, details are splashed with red, green, and blue, instantly hitting old-school fans with a wave of nostalgia for the first generation games.
The sub-dial is cleverly designed like a Poké Ball, while the hands draw inspiration from Pikachu's silhouette. The case back features a special 30th-anniversary Pokémon logo, ensuring every angle reveals a delightful Pokémon-themed surprise.
But the real showstopper? It's gotta be the watch strap! CASIO has packed it with all the starter Pokémon (御三家) players can choose at the beginning of their journey from every single generation, plus Pikachu and Eevee. That's right, every single starter from the very first generation to the latest is here, totaling 29 Pokémon!
And as a special Easter egg, the strap keeper features the legendary Mew, rumored to possess the genes of all Pokémon. This brings the grand total to 30 Pokémon across the entire design, perfectly echoing Pokémon's 30th-anniversary theme.
The packaging is just as impressive! This collaborative watch comes with a special collector's box, designed to look exactly like a classic Poké Ball. It's a truly memorable piece, whether you're displaying it or adding it to your collection.
Since the watch will be sold via a lottery system on CASIO's official online store, interested Pokémon trainers and G-SHOCK collectors will need to try their luck!
G-SHOCK x Pokémon Collaboration Model
Price: 33,000 JPY
Lottery Sale Period: July 1, 2026, 10:00 AM JST – July 6, 2026, 12:00 PM JST
via： Pokémon ｘ G-SHOCK