Pokémon Center Drops 10th Anniversary Pokémon GO Merch, Featuring Adorable Professor's Assistant Pikachu!

The official Pokémon store, Pokémon Center, is always buzzing with fans, consistently drawing massive crowds to its locations worldwide.

They've just announced a special lineup of commemorative merchandise to celebrate the 10th anniversary of the mobile game "Pokémon GO"! Get ready to snag these goodies starting July 11, 2026, at Pokémon Center stores across Japan.

The official visuals for this collection spotlight Professor Willow and his trusty assistant Pikachu, who've been with us on countless in-game adventures. They're depicted exploring the Pokémon world, uncovering its mysteries—a perfect reflection of players worldwide, phone in hand, catching 'em all!

The 10th-anniversary series boasts a range of lifestyle goods and apparel, all inspired by the "Pokémon GO" world.

Take the new T-shirt, for example: its chest pocket is perfectly sized to hold your Pokémon GO Plus + device, making it super practical. Pair it with the cap featuring the "Pokémon GO" logo and a Pikachu patch, and you've got a full outfit ready to kick off your next adventure!