Celebrating its 30th anniversary this year, the iconic anime series Neon Genesis Evangelion continues to captivate audiences, rolling out a steady stream of collaborations that prove its timeless appeal.
The latest team-up is with Japanese fashion brand HARE. Following up on their successful partnership last year, the two are joining forces again for the 30th anniversary with a brand-new apparel collection, officially launching on July 25, 2026.
Established in Tokyo in 2003, HARE is known for its accessible yet stylish approach, blending cultural and artistic influences into a fresh, modern aesthetic that has made it a go-to for fans of Japanese fashion.
This second collaboration with *Neon Genesis Evangelion* expands on last year's collection, adding womenswear, footwear, and accessories to the menswear lineup for a total of 10 new items. The collection channels the 90s worldview of the original anime, merging it with HARE's signature modern style to create a unique look for *Evangelion* fans.
Additionally, every piece in the collection features a limited-edition tag inspired by Shinji Ikari's iconic SDAT player.
EVA / Blur All-Over Print Shirt - ¥13,970
This shirt captures the characters' psychological shifts with a striking, blurred all-over print. The front features character line art, while the back displays their corresponding Entry Plug number. Available in a white Rei Ayanami version and a black Asuka version.
EVA / Back Print T-Shirt - ¥9,900
Available in black and white, with designs featuring Rei, Asuka, or Kaworu. The chest has an embroidered design combining the character's Entry Plug number with floral elements, while the back showcases a classic scene of the character surrounded by one of their iconic quotes.
EVA / A.T. Field Knit Shirt - ¥14,960
Offered in black and purple, this shirt features a large-scale print of a fully deployed A.T. Field on the back for a powerful, immersive look. The buttons are custom-designed to resemble the A.T. Field pattern.
EVA / Embroidered Shirt - ¥13,970
Available in Rei, Asuka, and Shinji versions. The back is printed with character line art, while the chest features the brand's original embroidered design combining the character's Entry Plug number with a floral motif.
EVA / Side-Stripe Pants - ¥9,900
Based on 90s-style track pants, these feature a custom jacquard side tape. The pocket accents are inspired by Plugsuit designs, and they come in black and gray.
EVA / Platform Sandals - ¥14,960
Featuring HARE's original platform sole, these sandals are decked out in the iconic purple and green color scheme of Evangelion Unit-01.
EVA / Scarf - ¥7,920
Available in a square version (featuring episode subtitles) and a rectangular purple version. Perfect for accessorizing an outfit or displaying as a piece of art.
Womenswear Collection
EVA / Mesh Layered Skirt - ¥19,800
This skirt comes in a blue (Rei Ayanami) and red (Asuka) version, featuring a collage of iconic scenes of each character printed on the fabric. A black mesh overlay adds HARE's signature modern, fashionable touch.
EVA / Sheer Shirt - ¥9,900
Available in black and purple, this sheer shirt features a full A.T. Field graphic on the back and comes with custom A.T. Field-themed buttons.
EVA / Sheer Long-Sleeve Top - ¥9,900
Available in three versions: white (Rei), black (Asuka), and gray (Kaworu). The blurred design represents the characters' emotional states, while a silhouette is printed on the back. It's a statement piece that works great on its own or as a layering item.
Customers who purchase any collaboration item at HARE stores across Japan will receive a limited-edition shopping bag featuring the episode subtitles from *Neon Genesis Evangelion*, available while supplies last.
