To celebrate its 14th anniversary, Japanese streaming service "d Anime Store"—a joint venture between KADOKAWA and NTT DOCOMO—is launching a massive outdoor ad campaign starting August 3rd. The campaign will take over six areas across four major Japanese cities (Tokyo, Nagoya, and Osaka) with a brilliant theme: a massive crossover of iconic 14-year-old anime characters.
Featuring 14-year-olds from beloved series like *Puella Magi Madoka Magica*, *Magic Knight Rayearth*, and *Yu-Gi-Oh!*, this campaign breaks down the barriers between different anime worlds. Through their stories and famous quotes, the ads capture the unique confusion, struggles, and burning passion that define being a 14-year-old.
In the world of anime, age 14 is a pivotal time when characters often face their first major setbacks and moments of doubt, yet still push forward with everything they've got. These coming-of-age stories have resonated with audiences across generations. This new campaign brings together 20 such characters from a wide range of hit anime, uniting them through their classic lines to showcase the struggles, beliefs, and raw energy of being 14.
And let's be real, you're probably going to be shocked that some of these characters are *only* 14. XD
▼ Ranko Kanzaki from *The Idolmaster Cinderella Girls*
"Follow the guidance of my soul!"
▼ Mamoru Endo from *Inazuma Eleven*
"It's when you feel like you're at your limit that your true power awakens."
▼ Shuuya Gouenji from *Inazuma Eleven*
"Sorry to keep you waiting."
▼ Tsunayoshi "Tsuna" Sawada from *Reborn!*
"This is my resolve!!"
▼ Natsumi Hinata from *Sgt. Frog*
"Don't cry! Aren't you a soldier?"
▼ Renton Thurston from *Eureka Seven*
"I'm just a kid, I don't know anything, just a normal kid!"
▼ Nunnally Lamperouge from *Code Geass: Lelouch of the Rebellion*
"I hope it will be a gentle world."
▼ Lain Iwakura from *serial experiments lain*
"Who am I?"
▼ Hayato Kazami from *Future GPX Cyber Formula*
"Go, Asurada!"
▼ Simon from *Gurren Lagann*
"Even if I have to dig my own grave, I'll keep digging until I break through... That's my win!"
▼ Takemichi Hanagaki from *Tokyo Revengers*
"Trying hard isn't scary. The most painful thing is being alone."
▼ Hiroshi from *The Gutsy Frog*
"Rain doesn't just fall outside, you know. It rains in your heart, too!"
▼ Iruma Suzuki from *Welcome to Demon School! Iruma-kun*
"It's okay. Whatever you want to say, I'll listen."
▼ Hikaru Shidou from *Magic Knight Rayearth*
"If you don't even cherish your friends, what's left to cherish?!"
▼ Umi Ryuuzaki from *Magic Knight Rayearth*
"To protect the ones I care about most, I will win!"
▼ Fuu Hououji from *Magic Knight Rayearth*
"Because this is a world where a believing heart becomes power."
▼ Madoka Kaname from *Puella Magi Madoka Magica*
"It's okay. Everything will be okay. Just believe. Because magical girls are the ones who make dreams and hopes come true."
▼ Shigeo "Mob" Kageyama from *Mob Psycho 100*
"As long as it's the life I chose, I'll always be the main character of my own life."
▼ Weevil Underwood from *Yu-Gi-Oh! Duel Monsters*
"I knew I should've done that!"
▼ Sally Yoshinaga from *The Brave Express Might Gaine*
"I can feel the power welling up."
To commemorate the 14th anniversary, a special promotional video has also been released. The video masterfully weaves together iconic scenes from each series, creating a powerful connection between characters from different worlds who all share the same age.
The video is not just a trip down memory lane for fans of these series; it's also an invitation for viewers to discover new anime and find new stories that move them.
The ads will be on display from August 3rd to August 9th in locations including Ikebukuro, Akihabara, Shinjuku, Yokohama, Osaka, and Nagoya stations. For the full details, check out the official special website.
via： dアニメストア