Chiikawa, the beloved Japanese franchise, has teamed up with Okinawan beer giant ORION before, dropping a ton of merch featuring Shisa – the iconic guardian lion-dog from the series who's always down for an Orion brew.
And the good times keep rolling! Hot on the heels of their upcoming limited-edition Orion Clear Free non-alcoholic beer-flavored drinks and fresh collab tees , they've just unveiled brand-new headwear: a baseball cap and an adventure hat! Each piece will retail for 4,950 JPY and drops August 21st at Orion Beer's official online store, physical Orion shops, and select Shisa souvenir stores across Japan.
The "Chiikawa x Orion Beer" collaboration is all about bringing those vibrant Okinawan vibes to life. The first drop featured apparel, followed by a second wave of irresistible plushies that had fans absolutely buzzing.
Now, for the first time ever in the series, they're dropping hats! This duo – a baseball cap and an adventure hat – is drenched in Okinawan flair. Both styles brilliantly fuse iconic Okinawan elements with Orion Beer's signature brand identity, creating practical yet playful pieces perfect for everyday wear. The bright, lively designs not only keep Chiikawa's signature cuteness intact but also perfectly capture Okinawa's sunny, joyful spirit.
▼ Chiikawa x Orion Beer Baseball Cap – Price: 3,960 JPY
This cap stars a super playful Shisa, rocking a hibiscus flower and flashing a peace sign. It's not just adorable; it's also incredibly easy to style!
▼ Chiikawa x Orion Beer Adventure Hat – Price: 4,180 JPY
For a more understated yet unmistakably Okinawan vibe, this adventure hat features Shisa subtly placed next to the Orion Beer logo. Built for the outdoors, it even comes with an adjustable strap for a perfect fit.
Heads up, collectors! This exclusive series won't be hitting official Chiikawa stores or channels. Your only shot at snagging these gems is through the Orion Beer official online store, Orion's physical official shops, and select Shisa souvenir stores (シーサーのおみやげやさん) located in Okinawa. But wait, there's more! A limited-time Shisa Souvenir Shop POP UP STORE will also be running at JR Ikebukuro Station from August 18th to August 31st. So, if you're looking to grab one, mark your calendars!
via： PR TIMES