Even if you're not deep into the Japanese entertainment scene, the name "Takuya Kimura" is practically legendary. He's been a massive star across Asia since the 90s and still holds his iconic status, easily one of Japan's top entertainers of recent times.
Recently, Japanese men's grooming brand GATSBY announced that Takuya Kimura will be the new face for their "MOVING RUBBER" hairstyling series. The new campaign is set to kick off in mid-September. This marks their reunion after more than a decade, bringing back a flood of nostalgic memories for many fans of their past collaborations.
Since its launch in 2006, the "MOVING RUBBER" series has been a hit with men for its versatility in creating all sorts of hairstyles. Kimura's iconic dance moves in the original commercials, paired with that catchy, almost hypnotic jingle, made the hair wax an instant sensation.
▼ This particular commercial definitely left an impression, right?
The brand has undergone a complete revamp, enhancing the "easy to manage, easy to style" feel, especially when it comes to creating subtle hair movement and texture. They've also boosted its "staying power" to keep your look and texture perfect all day long. Even the packaging got a sleek upgrade with a more refined, brand-new design.
GATSBY and Takuya Kimura have a history, and this long-awaited reunion has Kimura himself saying, "It feels like 'long time no see!' I think people my age, or even a little younger, will probably feel the same way – 'Oh, long time no see!'" He even chuckled, admitting that shooting the commercial felt like unlocking a flood of memories.
GATSBY will also be rolling out print ads and in-store POP displays featuring Takuya Kimura across Japan. Kimura mentioned that during the shoot, they specifically crafted content that "even first-time viewers can enjoy."
This long-awaited collaboration is sure to bring back that familiar "Takuya Kimura × GATSBY" vibe for many consumers who remember their iconic ads from the 2000s.