Bandai's wildly popular card game, UNION ARENA, just dropped its "BOOSTER PACK BLEACH: Thousand-Year Blood War Vol.3" on September 11, and with the anime's hype train still running at full steam, players are scrambling to get their hands on the new set.
But one card shop in Aomori City, Japan, has cooked up a wild promotion that's blowing up on X (formerly Twitter): a "Black Coffin Full Incantation" challenge. Any customer who can successfully recite the entire chant gets to bypass the store's purchase limits on the new packs. The challenge has become an instant online sensation, with fans eager to test their memory—some even want to perform the incantation without buying any cards at all. XD
The shop, "STOCK KING Aomori," launched the special event to celebrate the September 11 release of the *BLEACH: Thousand-Year Blood War Vol.3* booster pack. The theme? Sōsuke Aizen's iconic technique, "Kurohitsugi" (Black Coffin). Fans who can perfectly recite the full incantation for the spell will have all purchase restrictions on Union Arena products lifted.
Normally, the store limits customers to a maximum of eight booster packs and one deck per person. However, successfully performing the "Black Coffin" chant grants you the freedom to buy as much as you want.
Unleashing such a buzzworthy challenge on release day naturally caught the internet's attention. Many users praised the shop's creative approach, noting that it's a fun way to ensure only true fans and dedicated players get first dibs, rather than scalpers just looking to clean out the stock.
So far, two challengers have already succeeded, and the shop has posted on X to recruit the next contender.
One successful fan posted about their victory, showing off the two boxes they bought. XD
Another user joked that they just wanted an excuse to legitimately recite the full "Black Coffin" chant in public and then walk away without buying anything. www
The full incantation for "Black Coffin" is a beloved and iconic moment in *BLEACH*, and turning it into a purchase event is a brilliant move. It's not only entertaining but also serves as a clever filter against resellers.
Perhaps other shops could take a page from this playbook to mitigate similar issues.
▼ For those who need a refresher, here is the incantation for "Hadō #90: Kurohitsugi."
"Seeping crest of turbidity. Arrogant vessel of lunacy. Boil forth and deny. Grow numb and flicker. Disrupt sleep. Crawling queen of iron. Eternally self-destructing doll of mud. Unite. Repulse. Fill with soil and know your own powerlessness. Hadō #90: Kurohitsugi!"
