The "Chiikawa Bakery" that opened in Harajuku Omotesando in 2024 has been an absolute sensation, drawing massive crowds of fans daily. To this day, fans are still scrambling to get their hands on its many themed treats, and a new branch, "Chiikawa Bakery OSAKA," even opened in June this year.
Today, September 18th, marks the official launch of the second half of the menu for the movie "Chiikawa: The Secret of Mermaid Island," featuring a delightful array of adorable snacks. Among them, the "Three Mermaid Friends Pull-Apart Bread" has particularly sparked conversation with its unique design, leading netizens to comment with a wry smile: "The official team has been merciless from start to finish (and we mean that as a compliment)."
Two new items launched today, September 18th. The first is the movie-exclusive "Siren Curry Bread," filled with super spicy curry, priced at 660 yen. The second is the "Three Mermaid Friends Pull-Apart Bread," which recreates the original three mermaid characters, priced at 620 yen.
Additionally, the "Flower Crown Chiikawa Bread," "Flower Crown Hachiware Bread," and "Flower Crown Usagi Bread," inspired by the characters' outfits in the movie, will continue to be available throughout the sales period until October 22nd.
After the new items for the second half were announced, the official X / Social Media post was immediately flooded with comments. Some joked: "My mermaid friends... do I really have to tear them apart to eat them...?"
Others cried out in despair: "Don't tear them apart!!!!!!!!" Some even started imagining how to eat them: "Everyone will buy it, tear off one mermaid bread to eat, and then play the game 'there were originally three mermaids.'" And of course, some praised the official team: "The official team has been merciless from start to finish (and we mean that as a compliment)."
It's clear the official team has been incredibly creative with the movie merchandise and collaborations this time around... they truly understand how to resonate with fans and get them to open their wallets!