For plenty of travelers heading to Japan, one name immediately comes to mind when ramen enters the conversation: ICHIRAN. Whether or not it ranks among your personal favorites, there is no denying the chain’s enormous popularity with international visitors. Its round-the-clock service has also made it a reliable choice for late-night ramen cravings.
To celebrate the 10th anniversary of its signature souvenir product, ICHIRAN Ramen Hakata Thin Straight Noodles, the company is releasing a special set that recreates its iconic Flavor Concentration Booth at home. The limited-edition set goes on sale November 4 at ICHIRAN locations across Japan and through the brand’s official online store.
The package pairs ICHIRAN Ramen Hakata Thin Straight Noodles, which has surpassed 80 million servings shipped, with a desktop-size Flavor Concentration Booth assembly kit. It is the first ICHIRAN product designed to let customers place an actual bowl of ramen on the assembled counter and eat directly from it.
Modeled after the counters inside ICHIRAN restaurants, the kit faithfully recreates everything from the view-blocking side partitions to the decorative details on the wall. It measures 245 mm wide, 330 mm tall, and 250 mm deep, leaving plenty of room for a bowl of ramen.
The kit even includes a call button that plays ICHIRAN’s familiar charumera melody when pressed. Whether it is set up on a dining table or desk, the booth creates a distraction-free space where you can focus entirely on your ramen.
The set comes in five-serving and 10-serving versions. The five-serving package is priced at ¥3,850, while the 10-serving package costs ¥4,980 and is available exclusively through ICHIRAN’s official online store.
The only real difference is the amount of ramen included, as both versions come with one Flavor Concentration Booth assembly kit.
For dedicated ICHIRAN fans, this is about as close as it gets to bringing the restaurant experience home. Set down your bowl, press the button, listen to that familiar chime, and enjoy your ramen while pretending you have scored a booth at ICHIRAN itself.