To mark the 80th anniversary of Taiko Pharmaceutical Co., Ltd., the company behind Japan’s century-old Seirogan medicine, Osaka Metro has rolled out a Midosuji Line train wrapped in a Trumpet Brand Seirogan theme.
The train entered service on November 10 and is scheduled to run for approximately one year. It is Osaka Metro’s first train wrapped in an advertisement for a pharmaceutical product, and its instantly recognizable design has already caught the attention of railway enthusiasts.
The wrap covers the two end cars of one Midosuji Line train—Cars 1 and 10. Seirogan’s signature packaging orange dominates the exterior, alongside oversized images of Seirogan and Seirogan Quick C boxes. The train also carries the slogan, “Japan’s stomach troubles? Leave them to us.”
For roughly the first month of service, the train will also sport a special headmark featuring the company’s iconic Trumpet trademark.
Taiko Pharmaceutical is also launching restroom advertisements at Hommachi Station on the Yotsubashi Line, the closest station to its headquarters. This marks another first for Osaka Metro, which has never previously displayed advertising inside station restrooms.
The train quickly drew plenty of attention online in Japan. Naturally, some users had one pressing question: does the inside smell like Seirogan too? After all, that famously distinctive scent is hard to forget.
Rail fans turned out to photograph the train on its first day of service on November 10. Its bold orange exterior is certainly hard to miss, though some joked that the photos looked like generative AI fakes. Rest assured, this one is very real.
If you happen to be visiting Osaka, keep an eye out while riding the Midosuji Line. You have one year to spot this wonderfully unusual Seirogan train and capture the moment.
via： 大幸薬品株式会社