Toymaker TAKARA TOMY filed its interim consolidated financial report for the fiscal year ending March 2027 on November 11, 2026, covering the period from April 1 to September 30. Operating profit reached 16.32 billion yen, up 39.1% year over year.
Strong performances from its flagship properties, BEYBLADE X and Duel Masters, drove growth in Japan and overseas, while BEYBLADE X continued to expand the company’s presence across Asian markets. Tariff refunds in North America also provided a boost, helping TAKARA TOMY deliver substantial revenue and profit growth for the first half.
In Japan, the Duel Masters trading card game and BEYBLADE X performed well, alongside products aimed at adult collectors such as Tomica Premium. Revenue in the Japanese market rose 17.3% year over year to 129.2 billion yen, while operating profit increased 17.9% to 16.681 billion yen.
At TAKARA TOMY’s core business, the Duel Masters TCG outperformed the previous year, supported by collaborative products released last year that attracted new fans and promotional campaigns marking the franchise’s 25th anniversary. The mobile game DUEL MASTERS PLAY'S also delivered a strong performance, with players responding positively to the new setting introduced through a card pack released in July.
Meanwhile, BEYBLADE X recorded higher sales through social media campaigns, world championship qualifiers, and events at physical retail locations. Pokémon merchandise also benefited from attention surrounding the franchise’s 30th anniversary, while Toy Story products gained momentum alongside the release of the film. Both contributed to revenue growth.
Among the group’s subsidiaries, capsule toy sales at TAKARATOMY ARTS Corporation increased both in Japan and overseas, supported by a larger retail network and an expanded product lineup. Its plush products also proved popular with consumers across a broad range of age groups.
Overseas, continued growth for BEYBLADE X, particularly in Hong Kong and Taiwan, drove substantial gains in revenue and profit across the brand’s Asian operations. Revenue in Asia climbed 30.1% year over year to 44.522 billion yen, while operating profit rose 36.5% to 1.692 billion yen.
In Hong Kong and Taiwan, retail events and world championship qualifiers helped generate significant sales growth for BEYBLADE X. The company also continued expanding its TOMICA lineup in China and opened Asia’s sixth TOMICA BRAND STORE in South Korea, further strengthening the brand’s regional presence.
BEYBLADE X has clearly become one of TAKARA TOMY’s most influential properties in Asia. Its reach across social media has helped the franchise build momentum beyond individual markets and attract fans throughout the region. Whether that momentum can be sustained will depend on how effectively TAKARA TOMY develops and executes its long-term strategy for the brand.
Note: Financial figures and earnings forecasts should be confirmed through the company’s official announcements.
via： TAKARA TOMY