To celebrate the 30th anniversary of Pokemon, American streetwear label Billionaire Boys Club, better known as BBC, and its womenswear line Billionaire Girls Club, or BGC, are launching a commemorative collection inspired by the original anime. Pikachu, Mew, Jigglypuff, and other fan favorites appear across apparel and home goods, with the collection scheduled for a worldwide release on November 13, 2026. Select items are also available through an advance purchase draw.
One of the collection’s biggest highlights is the $485 Pikachu Evolutions Varsity Jacket. It pairs a navy body with yellow leather sleeves and features artwork of Pichu, Pikachu, and Raichu, plus lightning motifs and embroidered details across the sleeves and back.
BGC’s $135 Mew Rugby Shirt combines wide yellow, brown, and white stripes with a cropped silhouette. The front is decorated with a rhinestone-style graphic of Mew surrounded by stars.
The collaboration also ventures into home decor with the $350 Jigglypuff Lullaby Rug, which combines Jigglypuff with BBC’s signature Helmet Head logo in a custom silhouette. The wider apparel lineup includes T-shirts, hoodies, and pants featuring Mewtwo, Charizard, Eevee, and the sunglasses-wearing Squirtle Squad, along with a keychain inspired by Ash Ketchum’s red-and-white cap. Blending the look of the 1990s anime with classic streetwear, the collection follows the brands’ first collaboration in 2022.
The three featured products are available through an advance purchase draw hosted on the EQL platform. Entries close at 7:59 a.m. ET on November 12, 2026. Selected entrants will be notified and charged before the official launch, while everyone who enters will also have a chance to win a collaborative gift box.
The brand will also host a one-day event at 7 Mercer Street in Manhattan, New York City, on November 13, 2026. Customers can personalize select purchases with patches or embroidery at the venue. The complete collection will launch through the brand’s official website on the same day.
via： Billionaire