Japanese company TELACOYA CO.,LTD. has announced a new collection from Chiikawa Mogumogu Honpo, its retail brand blending "Chiikawa" (ちいかわ) with traditional Japanese culture. The merchandise will launch on November 13, 2026, one day before the brand’s first location in Kyoto Fushimi celebrates its third anniversary on November 14.
The collection spotlights kimono, Kyoto maiko, and geiko designs. Alongside sales at the physical stores, location-exclusive merchandise will also be available through the official online store.
Leading the Kyoto Fushimi exclusives are three mascot charms featuring Chiikawa, Hachiware, and Usagi dressed in traditional Kyoto attire, including maiko and geiko outfits. Each is priced at ¥2,530. The designs also appear across triple acrylic charms, round drawstring pouches, masking tape, stickers, and badges, priced from ¥385 to ¥1,320.
Apparel and bags also join the Fushimi-exclusive lineup, including maiko graphic T-shirts and Inari fox-themed T-shirts for ¥3,850 each, plus a zip-up hoodie priced at ¥6,600. The range also includes a drawstring crossbody bag for ¥2,750 and a tote bag for ¥3,300, all drawing on Kyoto’s local culture.
The all-store lineup focuses on traditional Japanese outfits, led by eight kimono character mascot charms priced at ¥2,310 each. Chirimen crepe and textured jacquard fabrics are used across clasp coin purses, drawstring pouches, organizers, and mini crossbody bags, priced from ¥1,430 to ¥3,630. Other accessories include ¥495 mini picture-frame magnets and ¥770 mini lantern magnets.
The Kawagoe store will offer a sea bream-patterned drawstring crossbody bag and denim tote, while the Otaru store gets a retro-style nonwoven tote bag.
The collection launches on November 13, 2026, with online sales beginning at 9:30 a.m. Japan time. Admission to the Kyoto Fushimi store from November 13 through 15 requires an advance reservation. Customers who spend at least ¥3,000 or ¥8,000 in-store will receive an exclusive acrylic charm or shaped hand towel, respectively, while supplies last.
via： X@chiikawamgmg