PUMA is teaming up with Bandai’s virtual pet icon Tamagotchi to celebrate the game’s 30th anniversary. Launching in Japan on November 13, the “PUMA × TAMAGOTCHI” collection brings virtual pet graphics to sneakers, apparel, and bags across six products.
Leading the collection is PUMA’s classic low-top SPEEDCAT. Rooted in motorsport culture, the sleek silhouette features a genuine leather upper with Tamagotchi characters along the sides. Available in black and white, the design brings a playful virtual pet touch to everyday outfits.
The apparel lineup includes a zip-up hooded jacket with character-patterned sleeve tape and an oversized Tamagotchi graphic across the back. The relaxed-fit crewneck sweatshirt and track pants feature labels shaped like the original virtual pet device, while the pullover hoodie works the characters into PUMA’s logo. A black-and-white mini tote bag rounds out the collection.
Official tax-inclusive prices in Japan are as follows:
SPEEDCAT collaboration sneakers (two colors): ¥16,500
Zip-up hooded jacket (three colors): ¥12,100
Relaxed-fit crewneck sweatshirt (three colors): ¥10,450
Pullover hoodie (three colors): ¥7,150
Track pants (two colors): ¥9,900
Mini tote bag: ¥9,900
The collection will be available through select PUMA stores in Japan, the official online store, and the PUMA app. It will also be stocked at the official Tamagotchi Factory store in Harajuku. Product availability and launch dates may vary by location, so check individual store announcements for details.
First released in 1996, Tamagotchi had surpassed 106.5 million units shipped worldwide as of September 2026. This 30th anniversary collaboration brings the beloved virtual pet characters out of their digital shells and into everyday wardrobes.
via： PUMA