Created by illustrator Nagano, Chiikawa burst onto the scene in 2020 and quickly became a global sensation. With its unique charm, the anime adaptation has captivated audiences worldwide, making Chiikawa a beloved icon for many.
Now, get ready for an epic crossover! Chiikawa is teaming up with the iconic Sanrio Characters, who have been charming fans for decades. This dreamy collaboration features the adorable Chiikawa crew dressed up as your favorite Sanrio pals, launching a whole new line of plushies and merchandise that's sure to empty your wallets! The collection officially drops on June 13, 2025, at Sanrio physical stores across Japan, Sanrio counters in department stores, and the official Sanrio online store.
The main theme of this "Chiikawa x Sanrio Characters" collaboration is pure cuteness overload: the characters are swapping their signature fluffy, cuddly looks! Each Chiikawa character transforms into a Sanrio counterpart, creating designs that are not only adorable but also packed with fan-favorite surprises.
Get ready for these five fantastic pairings: Chiikawa as Hello Kitty, Hachiware as Cinnamoroll, Usagi as Pompompurin, Momonga as Kuromi, and Kobun as My Melody. They're all trading outfits for this special event!
This collection boasts a total of 21 items, ranging from practical everyday essentials to collectible decorative pieces. Plus, some items are blind box surprises!
▼ Plushies (5 types) Price: 3,696 JPY each
▼ Mascot Keychains (5 types) Price: 2,497 JPY each
▼ Shoulder Bags (5 types) Price: 2,794 JPY each
▼ Blind Box Flocked Mascot Keychains (10 random types) Price: 990 JPY each
▼ Blind Box Hair Clips (10 random types) Price: 946 JPY each
▼ Foldable Eco Bag Price: 1,496 JPY; Tote Bag Price: 2,497 JPY; Mini Pouch Set (2-piece) Price: 1,980 JPY
▼ Sticker Set Price: 550 JPY
As a special bonus, spend 3,300 JPY or more on any Chiikawa x Sanrio Characters collaboration merchandise in-store and receive one random "Mini Drawstring Pouch" (5 types total). These are limited edition, so grab them while you can!
While the new merchandise officially launches on June 13, take note: **in-store purchases on the first day of sale are exclusively for pre-selected lottery winners**! To enter the lottery, you'll need to be a registered Sanrio+ member.
Lottery registration period: May 30, 10:00 AM – June 2, 11:59 PM (JST)
Lottery results announcement: Scheduled for June 6
From June 13 to June 19, some popular items will also have purchase limits. Fans eager to get their hands on these early should keep an eye on the latest announcements on the Sanrio official website.
via： 日本三麗鷗官網