You probably know Meiji, the iconic Japanese brand famous for everything from delicious cookies and candies to their beloved milk. Remember those wild ">"Mushroom Mountain" wireless earbuds Meiji teased a couple years back on X? Yeah, they actually made 'em! It just goes to show how Meiji loves to flex its creative muscles.
Now, the confectionery giant is back at it, dropping another head-turning concept on their official X account: proportionally scaled wet wipes packaged like their super popular "Meiji Delicious Milk" cartons. This quirky new idea has once again captured everyone's attention!

This time, Meiji teamed up with Japan's renowned concept designer Michiru (">@mitiruxxx) for this brilliant collaboration. The wet wipes come in a perfectly scaled "Meiji Delicious Milk" carton design, with the wipes dispensing right from the screw cap where you'd normally pour milk. It's not just cute and convenient; it's also a fun conversation starter to pull out of your bag!


And it's not just the 450ml carton version! They've also got a long, slender 900ml bottle design. But seriously, how many wet wipes can that thing even hold?!


Given Meiji's track record of turning these wild concepts into actual products, it wouldn't be surprising if these hit shelves. But whether a wet wipe dispenser of this size is practical or not... well, maybe we shouldn't overthink it and just appreciate the sheer creativity!