Japan's Meiji Co., Ltd. has been delighting snack lovers since the 1970s with its iconic chocolate treats, "Mushroom Mountain" and "Bamboo Shoot Village." These two titans of confectionery have sparked an epic, decades-long debate over which is superior, a rivalry that continues to ignite passionate discussions even today.
Now, to celebrate the 50th anniversary of "Mushroom Mountain," Meiji is taking the feud to a whole new level! On August 11th and 12th, they're hosting an unmissable, interactive event at the Sanagi Shinjuku Event Space in Tokyo. But here's the kicker: the star of the show isn't a new snack, it's an AI device that will literally scan your face to determine if you're Team Mushroom or Team Bamboo Shoot!
This groundbreaking AI, aptly named "MOTHER," was specifically developed to uncover your subconscious preference for either "Mushroom Mountain" or "Bamboo Shoot Village." By analyzing your facial features, it aims to reveal if your outward appearance aligns with your true, inner snack desires. Who knows, you might have always thought you were Team Bamboo Shoot, only for the AI to declare you a die-hard Mushroom fan!
The genesis of this AI stems from a fascinating discovery: Meiji conducted a global survey across 20 countries, finding that 14 of them preferred "Mushroom Mountain." Yet, in a stark contrast, 46 prefectures within Japan itself favored "Bamboo Shoot Village." Talk about polar opposites! This prompted Meiji to ponder whether upbringing or preconceived notions were influencing people's preferences. To unravel this mystery, they decided to unleash AI to pinpoint your most primal, subconscious choice.
This "AI MOTHER" is no ordinary bot; it's powered by a massive database, the exclusive "Which-Side-Are-You Database (DD)," built from facial data of hundreds of Meiji employees and over 1.67 million preference combinations. It meticulously scrutinizes the subtle nuances of your face to precisely determine your true allegiance, completely unswayed by your background or any existing biases.
At the event, you'll also find historical figures (like Oda Nobunaga and Ono no Komachi) who have had their preferences determined by the AI, allowing you to compare your own results with these legendary personalities.
Can't make it to the event? No sweat! A web version of MOTHER has launched simultaneously! Just head over to the 50th Anniversary official website, upload your photo, and let the AI reveal your true snack faction. You'll even receive a digital certificate to proudly share on your social media!
If you're a staunch defender in the "Mushroom Mountain vs. Bamboo Shoot Village" war, you absolutely have to give this a try. Who knows, the AI might just make you question your entire existence!
via： PR TIMES