Japan's trendsetting brand BEAMS, through its "BEAMS JAPAN" label, has always been on a mission to showcase exceptional Japanese craftsmanship and the stories behind it. From folk art and everyday goods to fine art, they're all about rediscovering Japanese culture with a modern twist.
They've just announced an epic collaboration with "Ninja Hattori-kun," dropping a fresh line of apparel and merchandise inspired by the theme, "What if ninjas existed today?" You can snag these awesome items now on their official website and at physical stores.
This new collection fuses "Ninja Hattori-kun"'s iconic ninja elements, drawing inspiration from the spirit and functional needs of ninjas to create pieces that blend tradition with modern flair.
The goal? To share the beauty of traditional Japanese craftsmanship with the world through this series. Taking cues from ninjas, the collection combines the tech of top Japanese brands with the unique cultural vibes of Iga and Koga, reinterpreting Japan's charm through street style and cutting-edge design.
▼ mizuno Collaboration Short-Sleeve T-Shirt Price: 7,480 JPY
▼ mizuno Collaboration Ninja Detachable Sun Visor Cap Price: 7,920 JPY
▼ CHAORAS Collaboration Sports Towel Price: 3,520 JPY
▼ komatsumatere Collaboration Water-Repellent Large Furoshiki Price: 4,290 JPY
▼ mizuno Collaboration Absorbent Towel Price: 3,520 JPY
▼ Marugo Collaboration Ninja Jikatabi Shoes Price: 15,180 JPY
▼ Traditional Craft "Iga Kumihimo" Collaboration Braided Belt Price: 14,300 JPY
(Note: "Iga Kumihimo" is a traditional craft passed down in Mie Prefecture's Iga region. During the Sengoku period, these braided cords were essential for ninjas to secure weapons or as decorative items.)
▼ Traditional Craft "Iga Kumihimo" Collaboration Braided Crossbody Bag Price: 10,780 JPY
▼ PILOT Collaboration FriXion Pen Price: 1,320 JPY
▼ ninjaroma Collaboration Hinoki Room Fragrance Spray 80ml Price: 2,970 JPY
(Note: ninjaroma, located in Koka City, Shiga Prefecture—known as both "Ninja Village" and "Herbal Medicine Village"—specializes in the production and sale of essential oils, embodying a fusion of "Ninja Spirit x Japanese Aroma.")
▼ ninjaroma Collaboration Hinoki Aromatic Essential Oil 5ml Price: 2,860 JPY
▼ Collaboration Kurokagemai Rice 100g Price: 1,080 JPY
Hailing from Koka City, Shiga Prefecture, this ancient rice, "Kurokagemai," delivers a fluffy and chewy texture when cooked with your everyday white rice. Plus, its unique black rice nutrients can help you level up your healthy eating game.
via： BEAMS