Illustrator Nagano's creation, Chiikawa, has taken the world by storm! Since its anime debut, its unique charm has captivated fans everywhere, spawning an endless stream of merchandise and becoming a true icon of fandom culture.
Now, the adorable crew is back for another collaboration with the ever-popular Sanrio Characters! This time, the focus is on the cute Chiikawa gang dressed in Sanrio character outfits, alongside a "supermarket" themed collection. Get ready for a whole new lineup of plushies and merch designed to challenge the wallets of fans from both sides! Plus, there will be special POP UP SHOP events, with sales officially kicking off on December 12!
This marks their second collaboration since the end of May this year. The theme for this round is "supermarket," with the entire collection revolving around super cute daily shopping scenarios. Six adorable duos are hitting the aisles together, including:
Chiikawa × Cinnamoroll
Hachiware × Hello Kitty
Usagi × Pompompurin
Momonga × Kuromi
Shisa × Pompompurin
Kobonchi × My Melody
Each pair is happily shopping, creating scenes so cute they'll melt your heart!
The product lineup is massive! Beyond the snack-packaging and supermarket loyalty card-themed items, the vibrant colors scream "cute, fun, and absolutely must-have!"
Plus, accessory plushie brand "Kiramekko" is dropping its own collab series, featuring the adorable characters decked out in Sanrio mascot costumes with sparkling eyes – these super-cute designs are an absolute must-collect for fans!
▼ Supermarket-Style Snack Pouch (2 designs) Price: 1,980 JPY each
▼ Supermarket-Style Shopping Tote Bag Price: 3,300 JPY
▼ Supermarket-Style Random Badges (6 types total) Price: 330 JPY each / 1,980 JPY per box
▼ Supermarket-Style Shaky Candy Charms (6 types) Price: 880 JPY each
▼ Supermarket-Style Phone Strap with Beads (2 designs) Price: 1,650 JPY each
▼ Supermarket-Style Zipper Bags (Set of 5, 2 designs) Price: 660 JPY each
▼ Supermarket-Style Foldable Memo Pad Price: 550 JPY
▼ Supermarket-Style Boxed Sticker Set Price: 660 JPY
▼ Supermarket-Style Clear File (2 designs) Price: 385 JPY each
▼ Supermarket-Style Phone Stickers (6 types) Price: 330 JPY each
▼ Supermarket-Style Random Loyalty Cards (6 types total) Price: 330 JPY each / 1,980 JPY per box
▼ Chiikawa × Sanrio Kiramekko Plushies (6 types) Price: 2,420 JPY each
This collab drops online at the "Chiikawa Store" at 11:00 AM on December 12, and will also be available at all 14 permanent "Chiikawa LAND" stores across Japan.
Additionally, POP-UP SHOPs are set to appear at these locations:
December 18: Kitasenju Marui, Kyoto Takashimaya S.C.
December 19: Osaka Abeno Harukas Kintetsu Main Store
January 23: JR Ikebukuro Station
And the fun isn't just staying in Japan! International locations include:
December 15: Shanghai Bailian ZX Creative Plaza B1
December 17: Hangzhou Hubin Yintai IN77 C2 Atrium
2026: Taiwan confirmed to host! Details to be announced later.