If you're a fan of Japanese donburi, then "Yoshinoya" is probably a name you know well. With locations across Japan and Asia, it's been a staple for many as they've grown up.
Yesterday, Yoshinoya announced its first-ever collaboration with Shirogane Noel, a VTuber from Cover's hololive agency! Get ready for the "Yoshinoya × Shirogane Noel 'Kon Muscle!' App Point Campaign," running from January 26 to April 30, 2026.
A third-generation member of hololive, Shirogane Noel is affectionately known by fans as "Leader" (団長, Danchou). Her lore describes her as a calm and elegant, yet surprisingly strong and fluffy muscle-brained knight who tackles everything with brute force. She boasts an impressive bust (reportedly K-L cup size) and excels at ASMR and gaming streams. However, her singing skills are, shall we say, "unique," leading fans to playfully dub her a "recitation" singer.
Since her debut, Shirogane Noel has openly declared her love for gyudon (beef bowls). In a YouTube livestream on the 19th, she tearfully announced to her "members" (fans) that her long-awaited collaboration with Yoshinoya had finally come true, a moment filled with emotion.
▼ In fact, Yoshinoya even sent a congratulatory flower stand to a previous third-generation hololive live performance.
Starring the gyudon-loving Shirogane Noel, this collaboration features brand-new illustrations depicting various everyday scenes set at Yoshinoya, including:
Uniform Ver.: Noel working hard at her Yoshinoya part-time job – fresh and adorable!
Big Bite Ver.: Her face stuffed with gyudon, radiating pure happiness!
Selfie Ver.: Taking a casual selfie while grabbing some gyudon to go!
Three distinct styles and expressions of Shirogane Noel are all available to collect in this event! By collecting points, you can redeem exclusive, newly drawn merchandise for the Yoshinoya official app. These illustrations capture Noel's daily life at Yoshinoya, featuring three brand-new designs that fans absolutely won't want to miss.
How to Earn and Redeem Points
At participating Yoshinoya stores, simply present the dedicated barcode from the official Yoshinoya app at checkout. For every 500 JPY (tax included) spent, you'll earn 1 point (points will be credited within 4 days of purchase). Accumulated points can be redeemed for corresponding rewards. Points will be deducted upon redemption, but you can continue collecting points to redeem rewards multiple times without limit. All rewards are made-to-order, so you can collect points at your own pace throughout the campaign period.
※Please note that some stores may not participate in the point campaign. For details, refer to the official campaign website.
But wait, there's more! As a bonus企画, when you check out or pick up your order, show the dedicated screen in the Yoshinoya app to the staff and receive one random "hololive OFFICIAL CARD GAME PR card" (2 types in total).
If you're interested, definitely give it a try! This collaboration is a dream come true for Leader, who has long hoped to team up with Yoshinoya, so don't miss out!