FILA x SEGA Drop Collab Collection, Mixing Football and Gaming for Peak Street Style!

Get ready for a power play! Italian sports lifestyle brand FILA is teaming up with Japanese gaming titan SEGA for a special collaboration that's all about their shared love for football culture. A select range of apparel will drop first at SEGA STORE TOKYO starting April 3rd.

Flashback to the late 90s and early 2000s: FILA was repping teams like Serie A's Fiorentina and Premier League's West Ham United. Meanwhile, SEGA's iconic logo graced the kits of Ligue 1's Saint-Étienne and, famously, Premier League giants Arsenal. Both brands were major players in European football.

Fast forward to 2026, and with global football fever kicking off once again, it's the perfect time for these two legends to reunite. They're dropping a fresh collection that fuses retro football aesthetics with classic gaming vibes for a truly unique street style.

This collection is dripping with 90s nostalgia, featuring everything from classic polo jersey designs and bold patterns to signature FILA branding. Expect T-shirts infused with Sonic the Hedgehog, and the "FASCINO" sneaker, built with authentic football boot DNA. It's a full-on mashup of retro football cool and street-ready flair.

Here's a sneak peek at some of the items available for early purchase at SEGA STORE TOKYO starting April 3rd. The full collection officially launches on April 17th at FILA's official online store, retail locations, and other select channels.

▼ Collaborative Polo Football Jersey Price: 12,980 JPY