Sanrio, the global powerhouse behind countless beloved IPs, just dropped a bombshell today (April 21st): they're officially launching their own game brand, "Sanrio Games"! And get this – they're planning to unleash a whopping 10 titles over the next three years. Talk about a major play!
They also spilled the beans on their very first game, "Sanrio Party Land" (サンリオ パーティランド), set to hit Nintendo Switch and Switch 2 in Fall 2026.
Sanrio has always championed the philosophy of "harmony for all," but now they're leveling up, aiming to become a "global IP platform company." And guess what? Gaming is a massive piece of that puzzle.
While Sanrio traditionally licensed its characters to other companies for game development, they're now taking the reins themselves. "Sanrio Games" will directly connect characters with players, massively expanding their entertainment footprint. It's not just about games, either; they plan to integrate with existing resources like merchandise and theme parks to craft a truly immersive "Sanrio-style experience."
"Sanrio Party Land" is all about that party game vibe, letting players explore a town brimming with Sanrio characters. You'll get to create your own character and dive into a ton of mini-games and board games alongside your favorite adorable pals – it's all about lighthearted fun! It's slated for a global simultaneous release in Fall 2026 on Nintendo Switch and Switch 2, with more gameplay details dropping soon.
Beyond this new title, Sanrio Games has another game lined up for release within the current fiscal year. The grand plan? Roughly 10 games by 2029! Specifics on each game and their launch dates will be unveiled in phases.
Sanrio's move to launch its own game brand is clearly a strategic play to further leverage its treasure trove of popular characters. Fans, get ready – we can't wait to see what amazing titles they'll be serving up next!
via： 日本三麗鷗官網