Japan's wildly popular salon brand, LoveChrome, is renowned for its seemingly ordinary yet secretly ingenious combs. These hair heroes have become a favorite among Japanese women, often topping gift lists.
Now, get ready for round two! LoveChrome has just announced its second collaboration with the beloved IP, "Pokémon," dropping a special 30th Anniversary Collection. This limited-edition series takes LoveChrome's signature products and infuses them with iconic Pikachu and Eevee designs, delivering both practicality and serious collector appeal. Mark your calendars: sales kick off on June 17th at LoveChrome direct stores, the official online shop, Isetan Shinjuku, and a pop-up store at Hankyu Umeda Main Store, among other select retailers.
Founded in 2011, LoveChrome is a Japanese hair salon brand built on the philosophy of "smoother, healthier hair." Their secret weapon? The proprietary "JP CHROME-TECH®" special coating technology. This innovative tech drastically reduces friction during brushing, while also absorbing and dispersing static electricity, leaving your hair silky smooth and less prone to damage. It's no wonder professional hairstylists and hair-care enthusiasts alike swear by LoveChrome.
This special edition lineup features LoveChrome's star products, the "K24GP Tsuki Gold" and "K24GP Bangs Comb Gold," reimagined with the two most iconic Pokémon: Pikachu and Eevee. Let the dazzling charm of Pokémon's 30th anniversary brighten your everyday and add a touch of fun and personal style to your hair care routine.
▼ LoveChrome Pokémon 30th Anniversary Pikachu Set Price: 18,728 JPY
Pikachu's most distinctive feature? Those adorable electric pouches on its cheeks! This comb design, the "K24GP Tsuki Gold," perfectly captures that electrifying sparkle. As one of LoveChrome's premium series, it's incredibly gentle on hair, absorbing and dispersing static electricity to reduce hair damage by up to 70%.
The comb itself is adorned with various Pikachu expressions, and subtle red button accents, symbolizing Pikachu's cheeks, add a playful yet understated touch.
The included mirror charm isn't just cute; it's super handy for quick touch-ups on the go. Plus, the drawstring pouch and accessories proudly display the "Pokémon" 30th-anniversary logo.
What's more, the comb's dedicated carrying case features a carabiner, so you can easily clip it to your bag or mix and match it with other charms for a personalized look.
▼ LoveChrome Pokémon 30th Anniversary K24GP Bangs Comb Gold "Eevee" Price: 14,446 JPY
With its myriad evolution possibilities, Eevee has always exuded a delicate and gentle charm. That's why this product features the "K24GP Bangs Comb Gold," specially crafted for tender hair care. Also part of LoveChrome's premium lineup, it absorbs and disperses static electricity, reducing up to 70% of static-induced hair damage. The comb handle sports a lovely brown, symbolizing Eevee, while both the comb body and its carrying pouch are adorned with Eevee's charming likeness.
This "Pokémon" crossover isn't just about stunning design and practical utility; it also injects a dose of "healing cuteness" into your daily hair-brushing ritual. For fans who take their hair care seriously, this collaboration is an absolute must-have!
via： PR TIMES