(Image source: Universal Pictures)
Two weeks ago, a rumor circulated that Christopher Nolan's self-written and directed Greek epic, "The Odyssey," would break from recent industry norms by not inviting social media influencers or opinion leaders to exclusive preview screenings. When the news broke, many fans and media outlets praised Universal Pictures' alleged decision, viewing it as a departure from the common studio practice of relying on influencers to generate an initial wave of often overly lenient positive buzz on social media, thereby creating hype and shaping public opinion.
(Image source: Universal Pictures)
However, just two weeks later, as the release date draws closer, that rumor has been debunked. Foreign outlet *World of Reel* recently revealed that "The Odyssey" will indeed hold influencer screenings, with the first wave of social media reactions set to drop today. Traditional film critics, however, will not get their turn until July 13. It remains unclear how the initial rumor of canceled influencer screenings began, but it's now confirmed that "The Odyssey"'s promotional strategy will align with typical recent Hollywood practices, not serving as an exception.
via： World of Reel