Cygames, the Japanese game company renowned for titles like Uma Musume Pretty Derby and involved in game planning, development, and operation, has made a monumental announcement!
On the 9th, Cygames revealed a sponsorship agreement with France Galop, the governing body of French horse racing. This officially makes them a Premium Partner for the "Qatar Prix de l'Arc de Triomphe," set to electrify Paris on October 4th. This marks a historic first, as Cygames is the first Japanese company to achieve this top-tier partnership for the event!
Established in 1920, the "Prix de l'Arc de Triomphe" stands as one of France's most iconic international horse races. Held at the legendary ParisLongchamp Racecourse, it's a thrilling 2400-meter Group 1 (GⅠ) turf race. Boasting a staggering prize pool of 5 million Euros, it's currently the richest race in Europe and widely celebrated as one of the world's premier horse racing events.
What's more, the weekend of the "Prix de l'Arc de Triomphe" is famously dubbed the "Prix de l'Arc de Triomphe Weekend," featuring multiple GⅠ races over two action-packed days. After all the races conclude, the excitement continues with a live DJ event on-site! This spectacle annually draws a massive international audience, solidifying its status as a major gathering for horse racing enthusiasts worldwide.
During the "Qatar Prix de l'Arc de Triomphe Weekend," Cygames' logo will be prominently featured in the event program distributed on-site, as well as displayed on trackside billboards, ensuring maximum visibility.
But wait, there's more! The venue will also showcase life-sized models of Uma Musume Pretty Derby characters Orfevre (オルフェーヴル) and Gold Ship (ゴールドシップ). These fan-favorite characters are based on famous racehorses that once challenged the Prix de l'Arc de Triomphe, offering attendees an incredible opportunity to admire them up close!
This isn't Cygames' first rodeo in the world of French horse racing. They previously served as the title sponsor for the Grand Prix de Paris, even featuring Uma Musume's iconic speed symbol in their promotional visuals.
▼ Koichi Watanabe, President and Representative Director of Cygames, comments:
It is a tremendous honor to participate as a Premium Partner in the "Qatar Prix de l'Arc de Triomphe," the world's highest-caliber horse racing event. For many years, Japanese racehorses have continuously challenged the "Prix de l'Arc de Triomphe" with the ultimate goal of reaching the world's pinnacle. This historic race not only captivates horse racing fans but also deeply moves countless people worldwide, bringing dreams and inspiration to all.
Our company's vision is to "create the best content," and we continuously invest in various projects every day, striving to bring joy and dreams to people across the globe. Through this sponsorship, I sincerely hope that people around the world can fully immerse themselves in and enjoy the "Prix de l'Arc de Triomphe" as a premier entertainment event.
▼ Guillaume de Saint Seine, President of France Galop, comments:
We are absolutely delighted to welcome Cygames, a leading game development and publishing company, as a Premium Partner for the "Qatar Prix de l'Arc de Triomphe." For the past two years, Cygames has been the esteemed title sponsor of the "CYGAMES GRAND PRIX DE PARIS." This exciting new partnership will further strengthen Cygames' unwavering commitment and support for French horse racing.
We are particularly eager to see our partnership continue to expand, allowing the excellence and prestigious brand image that French horse racing prides itself on to reach an even wider and more diverse audience. This collaboration also powerfully demonstrates our influence – by offering partnership opportunities that precisely meet actual corporate needs, such as brand building, increasing visibility, and fostering business development, we are uniquely capable of attracting partners from various dynamic sectors far beyond the traditional horse racing industry.
This partnership truly highlights the massive global impact of Uma Musume Pretty Derby on horse racing culture! With even a top-tier French race now on board as a partner, it's highly likely that more events will follow suit, further expanding the thrilling reach of Uma Musume Pretty Derby across the globe!
via： X@France Galop Cygames