Gray Parker Service, the Japanese company behind a wide range of Chiikawa merchandise, announced on October 27 that it will release the Moving!? Christmas Tree Usagi Plush.
Flip the switch and Usagi springs into action, dancing around with all the freewheeling energy fans know and love. Priced at 2,860 yen, this adorable Christmas tree plush will be available through a lottery sale at the official Chiikawa Market and Chiikawa Land stores from the evening of October 27 through noon on November 2. Lottery results will be announced on November 4.

The design comes from a comic Nagano posted on X in late November 2025. Usagi somehow transforms into a Christmas tree before Christmas has even arrived, prompting Hachiware to ask, "Isn't it a little early?" Usagi, naturally, is already digging into some roast chicken.

This version of Usagi is dressed as a Christmas tree, with their head poking out from the middle and two green feet sticking out below. Press the switch and Usagi begins flailing and dancing nonstop. The star on top also contains a bell that jingles as the plush moves.
The plush measures approximately 220 mm tall, 150 mm wide, and 110 mm deep. It requires three AAA batteries, sold separately.




The switch is hidden inside the back of the plush.
The official team also filmed Usagi in action, and the result captures that wonderfully unpredictable Usagi energy in all its glory.
Chiikawa Moving!? Christmas Tree Usagi Plush
Price: 2,860 yen
Lottery applications will be accepted from 6:00 p.m. on October 27 through noon on November 2. Winners will be notified beginning November 4 and may place their orders starting at 10:00 a.m. on November 6.

via: ちいかわマーケット