When it comes to Trumpet Trademark Seirogan, the instantly recognizable remedy for stomach trouble—particularly diarrhea—its famous advertising jingle is almost as well known as the product itself.
In a surprise announcement on November 11, Taiko Pharmaceutical revealed that the familiar "trumpet melody" from Seirogan commercials is officially coming to JOYSOUND karaoke systems across Japan. That means fans can now belt it out in karaoke rooms. Yes, that classic trumpet jingle is apparently singable!
The release is part of the Sound Logo Karaoke AWARD 2027, a competition that turns corporate and organizational sound logos into karaoke tracks to determine which group has the strongest team spirit.
During last year's inaugural event, JOYSOUND added several other iconic corporate jingles, including SEGA's unmistakable "SE-GA!" sound logo, which has been available to sing since last year.
Seirogan's "trumpet melody" first appeared in a radio commercial in 1951. Designed to evoke the trumpet logo printed on the product's packaging, the tune became the brand's signature sound and has remained closely associated with Seirogan for decades. In 2017, it became one of the first sound trademarks approved by the Japan Patent Office to consist entirely of a melody without lyrics.
Taiko Pharmaceutical will celebrate its 80th anniversary on November 18. To create a new way of connecting with consumers, the company decided to transform a melody people had only ever heard into one everyone could sing together.
As for the lyrics, the entire song consists of this string of sounds:
"Pa-para-pappa, pa-para-pappa, para-pappa, pa-pa-pa-pa, pa-para-pappa, pa-para-pappa, para-pa-pa-pa"
Availability and supported JOYSOUND machines may vary by venue. If you happen to visit a karaoke spot in Japan, search for "せいろがん (Seirogan)" and experience this one-of-a-kind anthem for yourself!
