Former SMAP leader Masahiro Nakai has recently been embroiled in a sex scandal, which has also implicated Fuji Television in alleged "sexual tributes" by its female anchors. Despite Nakai's announcement of retirement from entertainment, public outrage continues to simmer.
We previously reported that over 50 companies had withdrawn their advertising from Fuji TV, a devastating blow. Yesterday (January 26), the long-running anime "Chibi Maruko-chan" aired, and it was discovered that its end credits listed zero sponsors, a dire situation for the program.
According to Japanese media reports, the anime "Sazae-san," which began airing in 1969, still had four company sponsors listed in its end credits on January 19. However, by the January 26 broadcast, only "Nishimatsuya" remained.
Furthermore, "Chibi Maruko-chan" on January 26 showed no sponsor names whatsoever. The only advertisements played were public service announcements from AC Japan (Public Advertising Council of Japan). The complete absence of sponsors clearly demonstrates that not only are the public boycotting Fuji TV, but corporations are also largely abandoning their sponsorships.
The screen that would normally display sponsor names during "Chibi Maruko-chan" was replaced with a still image of Maruko-chan looking surprised or having a nightmare.
▼ This is the image on the left below; the right image shows how it looked previously.
Discussions erupted on X (formerly Twitter), sending both "Sazae-san" and "Chibi Maruko-chan" trending. Netizens commented, "This is shocking...", "'Sazae-san' used to have so many sponsors, now only Nishimatsuya is left, all AC Japan ads", "'Chibi Maruko-chan' doesn't even have sponsors anymore, this situation is really bad", and "While it's a bit sad, this is entirely Fuji TV's own fault!" 
As previously reported, many netizens are concerned that Fuji TV's programs and anime will be affected, including popular titles like "Chiikawa," "One Piece," and "Chibi Maruko-chan," all of which air on Fuji. Faced with this exodus of sponsors, many anime fans and netizens are demanding a change of broadcasters, fearing that their beloved works will be ruined by Fuji TV's scandal.
Even though Fuji TV continues to claim it is addressing and clarifying the issues, the current resentment from both the Japanese public and corporations towards Fuji TV appears to have reached an intractable level.
via： livedoor news