Back in February, convenience store chain Lawson kicked off its epic "Morisugi Challenge" (Over-the-Top Challenge)! This campaign super-sized popular items without jacking up prices, and this year's theme, "The Largest Lineup Ever," rolled out over three weeks. Naturally, it sparked a massive buying frenzy, with the internet flooded with reports of everything being "sold out."
Enter Japanese blogger "Gameboku.", a pro at testing these kinds of convenience store promotions. He wasted no time dropping his latest review this year, diving deep to see if Lawson's campaign was legit and if that hyped-up "47% increase" was actually true.
▼ Lawson's "Morisugi Challenge" fresh food campaign this year boasts a "47% increase."
First up, the snack category! We're talking Fujiya and Yamayoshiseika cookies and treats. Compared to their regular versions, both clearly hit that "47% increase" mark. Looks like they're playing it straight so far!
Next, the star of the show: the "Uchi Cafe Fresh Cream Roll." Just by looking at it, you can tell it's way different from the usual. But the actual test? A mind-blowing 120% increase! Seriously, that's insane...
Then there's the "Teriyaki Chicken & Egg Sandwich." The packaging alone screams "packed to the brim," with extra bread and a ridiculous amount of filling. The test confirmed it: an 87% increase over the standard version. Full marks for effort!
And don't forget the "Takana Mentaiko Onigiri." Not only did the packaging change, but just holding it, you could feel the weight difference. The test revealed a whopping 96% increase—almost double the original size!
Next up, the highly sought-after "Hearty Rich Tonkotsu Ramen." While the overall weight seemed to only go up by 10%, the official "47% increase" for the char siu? The test showed a staggering 230% boost! Char siu lovers, you know what to do...
After testing the first week's lineup, almost every item blew past Lawson's advertised "47% increase." Blogger "Gameboku." concluded it was "expert trickery" (いいウソつき) – truly "reverse fraud"! Did they really think no one would actually measure these massive increases?!
Seriously, Lawson's super-size campaign this year completely floored the testing blogger. To offer even more than advertised, all without a price hike? That's some next-level generosity! It's like they're genuinely worried you won't be full enough, LOL.
via： 部落客「ゲムぼく。」網站