McDonald's Japan has been absolutely crushing it on social media lately, unleashing a barrage of wild and creative campaigns. Remember that collab with hololive's Sakura Miko for the "Gratin Croquette Burger" promo song? Or the suddenly viral character, "Imadake Dabuchi Tabemi," who totally brought back those classic "Ran Ran Ru" vibes? Their out-of-the-box antics are seriously next-level!
And today (February 17), they dropped another gem! McDonald's Japan took the viral song "TETORIS" (written by Hiiragi Magnetite and sung by Kasane Teto) and spun it into their very own hilarious ad. As soon as it hit, netizens were all asking, "What is McDonald's Japan *on* lately?!" Their bizarre ideas just keep coming, making it impossible to predict what they'll pull next!
"TETORIS" is a UTAU song performed by Kasane Teto, originally released in November 2024. It quickly became a massive online hit, thanks to its adorable spinning Kasane Teto illustration and its clever sampling of the classic "Tetris" game BGM. It's practically become a staple for MAD videos and meme content!
▼ "TETORIS" MV
So why did McDonald's Japan cook up this ad? It's all to promote their special "Hirumack®" lunch deals! They totally revamped the "TETORIS" song into a promo track, even dressing up the adorable Kasane Teto in a McDonald's uniform, spinning and singing with a meal in hand.
And get this: they even brought in the original creator, Hiiragi Magnetite, to help with the music and video, plus Sena Yuta, the original illustrator! Seriously, McDonald's Japan went all out!
Many netizens are saying the song weirdly fits the promotion perfectly, praising McDonald's for truly staying on top of trends. Their recent strategy of leveraging internet memes to grab attention has definitely paid off with massive traffic, leaving many wondering what unpredictable move McDonald's Japan will make next!
Even though it's just an ad for a discount campaign, McDonald's Japan's creative genius is clearly getting major props. Their unexpected, wild ideas are just non-stop, and they're leaning harder and harder into internet meme culture... Seriously, how far will McDonald's Japan take this?!