Sanrio Characters x Lotte Koala's March: An Adorable White Day Collab Drops!

From Japanese snack giant LOTTE comes the beloved "Lotte Koala's March" cookies, a household name cherished by fans of all ages.

Late last year, they teamed up with "Godzilla" for a special "Godzilla VS Koala's March" collaboration, which was a huge hit. Now, get ready for another adorable crossover! LOTTE has announced a dreamy new collection just in time for White Day: the "Sanrio Characters x Lotte Koala's March" collaboration, which launched on February 27, 2025! This limited-edition series is available at Sanrio stores, department store Sanrio counters, and the official Sanrio online shop.

This collab boasts an all-star lineup, featuring Hello Kitty, Pompompurin, Cinnamoroll, Kuromi, and Pochacco! These fan-favorite Sanrio characters have transformed into super cute Koala's March-themed merchandise that's simply irresistible!

The collection includes six different product sets, each bundled with various exclusive merchandise:

▼ Koala's March & Character Charms (5 designs) Price: 2,497 JPY

These Sanrio characters are rocking adorable Koala's March hats and clutching a Lotte Koala's March cookie! Each charm comes with one box of LOTTE "Koala's March" cookies.

▼ Koala's March & Mini Pouches (5 designs) Price: 2,200 JPY

Made from soft, fluffy material, these pouches are perfect for stashing earbuds, lip balm, and other small essentials. The characters peeking out from the pouch opening take the cuteness factor off the charts! Each comes with one box of LOTTE "Koala's March" cookies.

▼ Koala's March & Drawstring Bags (5 designs) Price: 990 JPY

Ideal for organizing small items, cosmetics, or even as a cup holder! Measuring 15cm × 8cm × 18cm, each bag includes one box of LOTTE "Koala's March" cookies.

▼ Koala's March & Pencil Case Price: 2,200 JPY

This stand-up pencil case features a joint design of Sanrio characters and Koala's March cookies. Sized at 9cm × 3cm × 9cm, it comes with one box of LOTTE "Koala's March" cookies.

▼ Koala's March & Eco-Bag Price: 1,650 JPY

This mini-sized (21cm × 35cm) eco-bag folds up compactly, making it perfect for carrying on the go! It includes one box of LOTTE "Koala's March" cookies.

▼ Koala's March & Multi-purpose Pouch Price: 1,980 JPY

Whether you use it as a makeup bag or for storing small essentials, this pouch is super convenient. Measuring 14cm × 7cm × 10cm, it comes with one box of LOTTE "Koala's March" cookies.

From February 27 to March 5, Sanrio physical stores limited purchases to one item per character per person. During the same period, the official Sanrio online shop limited purchases to two items per character per person.


via: 三麗鷗官網 PR TIMES