Last February, the anime film "Haikyuu!! The Movie: Decisive Battle at the Garbage Dump" wasn't just a box office smash in Japan, raking in over 10 billion yen; it also drew massive crowds globally. Now, fans have even more to cheer about with the confirmed production of "Haikyuu!! The Movie: VS Little Giant" and the special anime episode "Haikyuu!! The Monsters' Whereabouts".
And now for some epic news! The official word is out: protagonist Shoyo Hinata is the new face of Coca-Cola's AQUARIUS sports drink! He's not alone either, teaming up with NBA star Yuki Kawamura and Olympic skateboarding gold medalist Kokona Hiraki. This powerhouse trio stars in four different commercials, marking a rare crossover where an anime character shares the screen with real-life pro athletes.
This ad campaign drops alongside AQUARIUS sports drink's massive revamp – its first in 20 years! Get ready for a brand-new flavor, hitting shelves and screens simultaneously on April 21st.
The campaign's core message revolves around the tagline, "You look great when you're fulfilled" (満ちてるキミは、いい顔だ). Whether it's a seasoned pro or a fiery anime protagonist, that confident smile they flash when pushing their limits and breaking through challenges is exactly what this initiative aims to capture.
In the commercials, our three heroes face seemingly insurmountable hurdles. Just as they hit a wall and feel the sting of defeat, a swig of AQUARIUS recharges their energy, helping them bounce back, dive into the action, and ultimately smash through their limits with spectacular performances. As their confident smiles light up the screen, the tagline "You look great when you're fulfilled" rings out, perfectly encapsulating the "engagement and satisfaction" that sports bring.
Check out the Shoyo Hinata version below!
Here's the Yuki Kawamura ad!
And the Kokona Hiraki spot!
Don't miss the trio's joint commercial!
While getting Hinata to share the spotlight with two pro athletes is already a huge win, fans are still clamoring for more characters to join the ad roster. Who knows, maybe we'll see even more fan favorites pop up in future campaigns! ?
via： PR TIMES