Chiikawa, the adorable creation of illustrator and manga artist Nagano, burst onto the scene in 2020 and quickly swept across the globe. Its unique charm only grew with the TV anime adaptation, making it a universally beloved phenomenon.
Today (May 19), the official Chiikawa team dropped a bombshell: a massive collaboration with Japan's long-standing incense brand, Seiun! Get ready for the "Chiikawa Seiun Incense Gift Box," hitting shelves on May 21. This isn't just any collab; it's a direct nod to the iconic "Hachiware's Song of Seiun" from the series, bringing a beloved in-story moment to life and sending fans into a frenzy! 
For those unfamiliar, Seiun is a classic incense brand from Nippon Kodo, a household name in Japan since the 1970s. Known for its refreshing and calming scents, it's a staple for daily prayers, ceremonies, or simply unwinding. But what truly cemented its legendary status is the unforgettable jingle, "Song of Seiun," composed and sung by Koichi Morita. Its soothing melody and serene imagery made it one of Japan's most iconic TV commercials.
Naturally, when Hachiware belted out the "Song of Seiun" in the Chiikawa manga, it was an instant hit. And when it made its way into the anime, fan love exploded!
▼ Anime Episode 199 was even titled "Seiun."
▼ And of course, it appeared in the official manga too.
This super popular "Hachiware sings the Song of Seiun" moment, which fans had turned into a beloved meme, is now officially a product! Netizens are losing their minds, exclaiming, "OMG, it's actually happening!" and "They brought a classic scene to life!"
Produced by Nippon Kodo, this incense set features the iconic Seiun logo on its packaging, alongside an absolutely adorable recreation of Chiikawa and Hachiware joyfully singing the "Song of Seiun." It comes in three delightful scents: Cherry Blossom, Soap, and Dandelion.
And here's a fun Easter egg: the official team actually re-uploaded anime Episode 199, "Seiun," to their channel as one of their popular recap episodes on May 13. Just one week later, BAM! The collaboration drops. Talk about perfect timing!
Fans are absolutely eating this up, flooding comment sections with remarks like: "Chiikawa is truly unstoppable!", "I KNEW Seiun would get a collab!", "That song used to feel so old-fashioned, but Hachiware singing it made me obsessed!", and "Three scents for two characters? The official team is too generous!" Someone even joked, "Selling incense at a Chiikawa store? That's wild!"
Given Chiikawa's insane popularity right now, expect these to fly off the shelves! The official announcement states they'll be available starting May 21 on the Nippon Kodo official website and at Chiikawa physical stores. The Chiikawa online store will follow on May 23. If you're keen to snag one, better start looking for ways to get your hands on it!