Japanese watchmaking giant "SEIKO" is no stranger to epic collaborations, having previously teamed up with various anime, comic, and game (ACG) IPs to drop fan-favorite watches.
Now, they're back at it, announcing a special collaboration with Sanrio's beloved star, "My Melody," who's celebrating her 50th anniversary this year! This commemorative watch, themed around the iconic character, is priced at 43,780 JPY and is a global limited edition of just 2,000 units. You can already pre-order it on the PREMICO website.
To mark My Melody's milestone 50th anniversary, SEIKO has crafted a limited-edition timepiece that's pure dream material. It features a delightful pink dial paired with a sleek metal strap, striking that perfect balance between sophisticated adult charm and irresistible cuteness – a design you'll never tire of admiring.
The dial itself is a wonderland: a sparkling bow graces the 12 o'clock position, My Melody's butterfly friend flutters at 10 o'clock, and at 6 o'clock, a sweet My Melody sits serenely, surrounded by flowers. Every glance at the time is sure to bring a little dose of healing cuteness!
Flip it over, and you'll find an adorable illustration of My Melody wearing a flower wreath, alongside the 50th-anniversary inscription and its unique limited-edition serial number.
But wait, there's more! The watch comes nestled in a super cute house-shaped collector's box, featuring My Melody in a charming fairy outfit. It's perfect for display or safekeeping! Plus, you get a warranty card adorned with the special collaboration artwork.
Here are the details for the SEIKO x My Melody 50th Anniversary Collaboration Watch:
Price: 43,780 JPY
Estimated Release Date: Early October 2025
Limited to 2,000 units worldwide
