Japanese publisher Takarajimasha (株式会社宝島社) is renowned for its magazines and books, often targeting younger audiences with content spanning subculture and fashion.
They've just announced a sweet collaboration with popular Japanese bakery Yamazaki Baking (山﨑製パン) to launch the "Hokkaido Cheese Steamed Cake: Real-Life Fluffy Pouch BOOK." Get ready, because Yamazaki's iconic "Hokkaido Cheese Steamed Cake" is transforming into an adorable pouch for fans to snag! It's set to drop on June 4, 2025 (which also happens to be Japan's "Steamed Bread Day"), retailing for 2,625 JPY.
The "Hokkaido Cheese Steamed Cake" is already a super popular item from Yamazaki Baking, beloved by many in Japan for its dense, fluffy texture and irresistible aroma. Takarajimasha previously released a plushie of the cake for the brand's 25th anniversary, and it was an absolute sell-out!
▼ Hokkaido Cheese Steamed Cake Plushie
This new adorable pouch doesn't just look exactly like the real cake; it's also incredibly soft and comfy to touch! The best part? It's a two-in-one wonder, perfect as a clutch or a small shoulder bag. It comes with a detachable shoulder strap, or you can even clip it onto your tote bag or backpack with a carabiner. Talk about practical and eye-catching – you'll be getting compliments everywhere you go! Measuring approximately 14cm (W) x 21cm (L) x 9cm (D), it's perfectly sized for everyday use.
And since it's a "BOOK," you know it's packed with fun facts about the "Hokkaido Cheese Steamed Cake"! Dive into the brand's mini-history, get an exclusive factory tour, check out a steamed cake encyclopedia, discover fancy ways to eat it, creative recipes, and even some cool trivia. Plus, it even includes adorable tear-out handwritten notepaper – seriously, they didn't skimp on the content!
Hokkaido Cheese Steamed Cake: Real-Life Fluffy Pouch BOOK
Price: 2,625 JPY
Release Date: June 4, 2025
