Illustrator NAGANO's beloved creation, Chiikawa, has taken the world by storm! After its anime debut, the series captivated fans with its unique charm, spawning an endless array of merchandise and becoming a true icon of fandom culture.
Now, the first official merchandise wave for the series' debut mobile game, "Pocket Chiikawa," has been announced! Plus, fans in Japan can look forward to a series of pop-up stores in five major cities: Tokyo, Sendai, Nagoya, Osaka, and Fukuoka. Mark your calendars – sales kick off on January 16, 2026!
The first mobile game, "Pocket Chiikawa," launched at the end of March this year, hitting 43 countries and regions worldwide and drawing in tons of players. It even features exclusive in-game Chiikawa outfits!
This initial merchandise drop is all about those adorable in-game looks, featuring two distinct themes: "Picnic Style" & "Edo Style," creating a whole new lineup of goodies.
【Picnic Series】
▼ Picnic Style Plush Charms (7 types) Price: ¥1,980
▼ Picnic Style Random Acrylic Stands (7 types) Price: ¥495 each / BOX ¥3,465
▼ Picnic Style Clear File Folder Price: ¥440
▼ Picnic Style Smartphone Stickers Price: ¥330
▼ Picnic Style Handkerchiefs (2 types) Price: ¥825
▼ Picnic Style T-shirts (2 types) Price: ¥3,630
【Edo Series】
▼ Edo Style Plush Charms (7 types) Price: ¥1,980
▼ Edo Style Random Badges (7 types) Price: ¥330 each / BOX ¥2,310
▼ Edo Style Clear File Folder Price: ¥440
▼ Edo Style Senshafuda-style Stickers (7 types) Price: ¥330
▼ Edo Style Handkerchiefs (3 types) Price: ¥825
▼ Edo Style T-shirts (2 types) Price: ¥3,630
Spend ¥3,300 or more in a single transaction at the "Pocket Chiikawa Merchandise Store" online, and your order will ship in a special limited-edition original design box!
To celebrate the merchandise launch, pop-up stores will be held across five cities in Japan:
Wave 1: January 16 (Fri) – January 25 (Sun), 2026
・Tokyo｜Ikebukuro PARCO 6F "0% IKEBUKURO"
・Sendai｜Sendai PARCO1 4F Atrium Event Space
・Nagoya｜Nagoya PARCO South Building 10F
Wave 2: January 30 (Fri) – February 8 (Sun), 2026
・Osaka｜Namba Marui 3F
・Fukuoka｜Fukuoka PARCO New Building 6F
※ Please check official announcements for product sales and entry methods.
What's more, every purchase at a pop-up store gets you an exclusive original stamp featuring the respective city's name! Spend ¥2,200 or more in a single transaction at the pop-up, and you'll snag a special shopping bag AND a home goods sticker (featuring a cushion design). Good news: the sticker is also available for online purchases!
Naturally, this first wave of merch perfectly matches the in-game character styles. So, if you're keen, hit up the online store! Or, if you happen to be traveling in Japan when the pop-ups are running, definitely swing by for those exclusive bonuses!
via： PR TIMES