Generative AI continues to permeate the gaming industry, raising concerns among developers and publishers. Mike Rose, founder of indie publisher No More Robots, recently spoke with "GamesRadar+" and stated bluntly that the widespread adoption of generative AI is like opening Pandora's Box. He asserted that "no matter how many people hate it, it's already been unleashed, and it's definitely going to be used now."
From a publisher's perspective, Rose noted that the proliferation of AI tools has intensified competition. He remarked that "if the number of games released on Steam before was already exaggerated, it's now unimaginable." Rose added that during a recent Steam Next Fest event, approximately one-third of the playable demos featured AI-generated key visuals or content, further heating up market competition.
With over 20,000 games already launching on Steam annually, and despite Valve's requirement for developers to disclose AI-generated content, Rose believes AI will still exacerbate content saturation, making it easier to quickly produce and release "things that look like games."
Rose also expressed his aversion to AI-generated art, stating bluntly that it "looks very uncomfortable." He pointed out that players generally recognize AI-generated assets, which can even trigger backlash. He cited "Crimson Desert" and "Clair Obscur: Expedition 33" as examples of games that had to adjust their content due to controversies over AI-generated assets.
Despite ongoing opposition within the industry, Rose believes the trend is irreversible. He stated that "when people can quickly complete content by entering prompts, most will choose the more time-saving method."
via： GamesRadar+