Pre-orders for "Grand Theft Auto VI" haven't officially opened, but related rumors have already sent the stock of parent company Take-Two Interactive climbing. Recent reports, citing a supposed email from an affiliate marketing partner, suggest that "GTA 6" pre-orders could launch on May 18, 2026. While Rockstar Games and Take-Two have yet to confirm this, the market's reaction has been immediate.
According to media reports, the "GTA 6" pre-order rumors caused Take-Two Interactive's stock to jump nearly 5% on Thursday. As of this writing, the company's share price was up $10.79 to $237.78, adding nearly $2 billion to its market capitalization in just a few hours. Although the stock is expected to pull back slightly during the day's trading, the surge highlights the immense anticipation for "GTA 6" from both investors and the gaming community.
The rumor originated from a recently leaked email. Previous reports indicated that a notice related to Best Buy's affiliate marketing program contained information about a "GTA 6" pre-order event, with the date appearing to be May 18. With "GTA 6" slated for a November 19 release, a pre-order window this early would suggest Rockstar is preparing for a more aggressive marketing push, potentially even dropping the long-awaited third trailer at the same time.
Currently, Take-Two and Rockstar have not announced an official pre-order date, nor have they responded to the leaks. However, the mere possibility of pre-orders opening has been enough to trigger market volatility, signaling widespread expectations that "GTA 6" will become one of the biggest game launches in history, potentially challenging opening records across the entire entertainment industry.
Take-Two's next earnings call is scheduled for May 21, where the company will announce its full financial forecast for the next fiscal year. "GTA 6" will undoubtedly be the main point of focus for investors.
via： Insider Gaming