The most anticipated annual LEGO summer event is almost here! This year, LEGO Taiwan is hosting its first immersive space adventure themed event, "LEGO Interstellar Expedition," which will take place from June 28th to July 21st on the 9th floor of Shin Kong Mitsukoshi Taipei Nanxi Store One. Centered around the mysterious world of space and interstellar adventure, the event combines light and shadow digital interactive experiences with brick building to create 6 major challenge activities. It will lead interstellar travelers on a brave journey through the mysterious LEGO universe! In addition to the immersive challenge activities, the event will also feature various limited-time purchase gifts and check-in activities. This summer, let LEGO® lead everyone to co-create a brick world 100 million light-years away and embark on an amazing adventure!
LEGO Taiwan Combines Light and Shadow Interaction with Brick Building to Create This Summer's Most Dazzling "LEGO Interstellar Expedition" Space Journey
According to a survey conducted by the toy brand LEGO® among 1,000 Alpha generation parent-child families in Taiwan, nearly 70% of parents shared that their children show a high degree of interest in outer space, and nearly 60% of parents stated that their children have expressed a desire to go on a space adventure. This demonstrates that the mysterious cosmos has always been an unknown realm that many are curious about and eager to explore! This summer, LEGO Taiwan is set to lead humanity in opening the switch to cross the universe, transforming into LEGO interstellar travelers, traversing to the LEGO universe 100 million light-years away, entering the "LEGO Interstellar Expedition," and exploring the unknown possibilities of the stars!
LEGO Taiwan is combining light and shadow interaction for the first time, using situational space design integrated with brick building segments, to create a refreshing immersive building experience for children. Through interactive design, children will be guided to overcome various challenges during their adventure, fully unleashing their imagination, and becoming the most creative LEGO interstellar travelers!
The first step to becoming a LEGO interstellar traveler is to report to the "LEGO Space Headquarters," where travelers will undergo a LEGO MBTI analysis to receive their exclusive interstellar traveler personality type. Next, they will "traverse the time-space tunnel," journeying with LEGO bricks through the galactic tunnel to experience the wonders of the galaxy, heading towards the "Space Singularity" 100 million light-years away. LEGO interstellar travelers will join numerous adorable LEGO alien creatures on the Star Illusion Disc to find corresponding colored bricks. Upon successful completion of the challenge, they will discover the mysterious nexus that opens the singularity! After arriving at the vast star river of "Cosmic Genesis," interstellar travelers will unleash boundless creativity, using bricks to build various fantastical creatures, allowing everyone to express their wildest imagination.
Next, interstellar travelers will arrive at the "Interstellar Amusement Park," where they will team up with other interstellar travelers to collect Happy Energy Stones! Finally, interstellar travelers will experience the joy of brick building at the "Play & Build Planet," and upon completion, they can take home a limited-edition LEGO® brick planet! Along the adventure, they will also see space creatures created by LEGO experts Chi Hsin-Wei, Hou Yen-Yang, and Chan Cheng-Feng using bricks. Join the LEGO interstellar travelers and embark on a journey to mysterious outer space, exploring the enigmatic universe 100 million light-years away!
Multiple Limited-Edition Gifts During Summer Vacation to Accompany LEGO Interstellar Travelers in Exploring the LEGO Universe
During the "LEGO Interstellar Expedition" event, LEGO Taiwan is offering multiple limited-edition gifts. During the pop-up store's operating hours, visitors who take photos and check in at the event site can redeem one limited-edition space character sticker for free. LEGO interstellar travelers aged 4 to 14 who complete the challenge will receive a LEGO® brick planet. Any purchase at the pop-up store during the event period will receive a LEGO gift, "30682 NASA Mars Rover"; purchases over NT$2,800 will receive a "LEGO® Brick Pencil Case"; and purchases over NT$3,800 will receive a "LEGO® Minifigure Canvas Bag."
Additionally, with a Shin Kong Mitsukoshi Taipei Nanxi Store membership card, a total purchase of NT$3,000 or more across the entire mall, including a receipt from the LEGO event pop-up store, will receive a "LEGO® Space Pencil Case." Nationwide designated channel purchase gifts will also kick off during the event period; from now until July 21st, at designated stores nationwide, purchases over NT$1,600 will receive a "30663 Space Hoverbike." Numerous limited-edition gifts and purchase-tier gift activities are ready. This summer, LEGO Taiwan is prepared to take everyone to explore space and enjoy a wonderful summer vacation!
【"LEGO Interstellar Expedition" Event Information】
‧ Location: 9F, Shin Kong Mitsukoshi Taipei Nanxi Store One (No. 12, Nanjing W. Rd., Zhongshan Dist., Taipei City)
‧ Date: June 28th to July 21st
‧ Event Experience Hours: Monday to Friday 13:00-20:30, Saturday to Sunday 12:00-21:00
‧ Pop-up Store Operating Hours: Sunday to Thursday 11:00-21:30, Friday to Saturday 11:00-22:00