This year marks the 400th anniversary of the ancient capital Tainan, a major local event. Tainan 400 symbolizes this beautiful city, full of human warmth, which will be infused with more energy in the future. The toy brand LEGO® Taiwan is celebrating Tainan 400 together with SUNKIDS Le Feng Industrial, the operator of LEGO® Certified Stores. From September 27, 2024, to February 28, 2025, they will establish the "LEGO® Certified Store Tainan Pop-Up Store" for the first time on the 1st floor of Building A1 at Tainan T.S. Mall. LEGO experts Chi Hsin-Wei and Chan Cheng-Feng have also been invited to unleash their creativity, combining "Ancient Capital Tainan" with LEGO bricks to create distinctive works, which will be displayed at the pop-up store. A LEGO building experience space will also be created, along with a spending promotion, inviting consumers to build their exclusive Tainan memories in the world of LEGO!
LEGO® Certified Store Pop-Up Arrives in Tainan, Six-Month Pop-Up Celebrates Tainan 400
Tainan 400 is a major local event this year, symbolizing Tainan's rich cultural history and its vision for future inheritance and continuation. The toy brand LEGO® Taiwan hopes to celebrate the city's 400th anniversary with Tainan, and together with SUNKIDS Le Feng Industrial, the operator of LEGO® Certified Stores, they are holding a six-month pop-up store event for the first time on the 1st floor of Building A1 at Tainan T.S. Mall, from September 27, 2024, to February 28, 2025, hoping to create a space where bricks can be closely connected with the local community.
On the opening day (September 27), special guests invited for the ribbon-cutting ceremony included Tsang Hin Man, General Manager of LEGO Hong Kong, Macau, and Taiwan; Huang Hsiao-Ying, General Manager of LEGO Taiwan; Chen Yi-Lun, Business Manager of LEGO Taiwan; Chen Tzu-Ying, Channel Marketing Manager of LEGO Taiwan; Ou Ching-Peng, Chairman of SUNKIDS Le Feng Industrial; Hung Sheng-Chih, General Manager of SUNKIDS Le Feng Industrial; Wu Kuo-Shuo, General Manager of SUNKIDS Le Feng Industrial; and Yang Pin-Yen, Vice General Manager of T.S. Mall.
Huang Hsiao-Ying, General Manager of LEGO Taiwan, stated: "Tainan is a city with a unique cultural atmosphere and full of vitality. Coinciding with the 'Tainan 400' grand event, we hope to showcase the beauty of Tainan's unique characteristics through LEGO bricks at Tainan's first 'LEGO® Certified Store Pop-Up Store,' allowing children and adults in Tainan to unleash their imagination and immerse themselves in the world of LEGO." Mr. Ou Ching-Peng, Chairman of SUNKIDS Le Feng Industrial, stated: "We are delighted to officially become an operator of LEGO® Certified Stores. This is SUNKIDS Le Feng Industrial's first collaboration with LEGO® Taiwan to open a pop-up store in Tainan. The LEGO® toy brand allows everyone to fully express their creativity and play, leading the way in gaming experiences, and its high-standard quality requirements make everyone fall in love with LEGO." In the future, LEGO® Taiwan will also work hand-in-hand with SUNKIDS Le Feng Industrial to inject more creative colors into children's lives with LEGO bricks.
LEGO® Certified Professional and LEGO Experts Demonstrate the Fusion of Culture and Innovation, Inviting Tainan Residents to Join the World of LEGO
To demonstrate the strong connection between Tainan and LEGO, LEGO® Taiwan specially invited LEGO experts Chi Hsin-Wei and Chan Cheng-Feng to create multiple works themed "Ancient Capital Tainan" for display at the LEGO® Certified Store Pop-Up Store. These include "Anping Sword Lion," "Black-faced Spoonbill & Baihe Lotus," and "Milkfish Porridge & Gua Bao," showcasing the beauty of Tainan's unique characteristics with LEGO bricks. A building experience area has also been created, inviting the public to unleash their creativity and build their exclusive Tainan memories. This time, an exclusive limited-edition gift for purchases has also been specially launched. During the event period, consumers who spend over NT$5,600 at the LEGO® Certified Store Pop-Up Store will receive a limited-edition "LEGO® Chimei Museum Brick Set" launched by LEGO® Certified Professional Andy Hung x SUNKIDS Le Feng Industrial, inviting Tainan residents to experience the infinite creativity of LEGO bricks together. For the first ten days of the pop-up store's opening, LEGO® Certified Store members will enjoy a 10% discount.
【"LEGO® Certified Store Tainan Pop-Up Store" Event Information】
Location: Tainan T.S. Mall, Building A1, 1F (No. 366, Section 1, Zhonghua East Road, East District, Tainan City)
Date: September 27, 2024, to February 28, 2025