Yebisu Beer Teams Up with Hirohiko Araki for a New "Araki Hirohiko Original Design Can"! Fans Ask: "Will It Awaken My Stand?"

Whenever JoJo's Bizarre Adventure creator Hirohiko Araki comes up, people often marvel at his ageless appearance, earning him the nickname "The Man Who Stops Time." Even at 64 this year, he continues to create and frequently collaborates across various industries, a testament to his powerful creative appeal.

Recently, it was announced that a special collaboration with Sapporo Beer's popular brand, Yebisu Beer, will launch nationwide on February 12. The "Hirohiko Araki Newly Drawn Design Can" is a limited-edition release that has already sent the internet into a frenzy, with many fans declaring it a must-have.

For fans of Neon Genesis Evangelion, Yebisu Beer is a familiar sight, famously one of Misato Katsuragi's favorite brews. With the theme "The world changes when you enjoy it," Yebisu aims to spread a positive attitude through beer, fostering joyful interactions. It's also a brand steeped in history, founded in 1887, known for its rigorous brewing process, premium ingredients, crisp aroma, and refined taste.

This special collaboration can features an exclusive, modern illustration by the captivating artist Hirohiko Araki, who has charmed readers across Japan and the globe. The packaging reinterprets Yebisu Beer's classic Meiji-era "beauty" posters with Araki's signature stylish flair.



To celebrate the new product launch, Yebisu is also hosting a "Win Yebisu Beer x Hirohiko Araki Collaboration Merchandise Campaign" and a "Yebisu Beer x Hirohiko Araki Design Can Social Media Giveaway." Fans who follow the official rules will have a chance to win an original design board and a boxed coaster set featuring the new artwork.

▼ Original Design Board

▼ Boxed Coaster Set

The announcement immediately sparked a flurry of comments online: "Will drinking this can give me Stand abilities?" "OMG! I HAVE to get this JoJo can, maybe I'll discover my Stand after drinking it!" "GOGOGOGOGOGO," and "Time to grab one for the collection!" The buzz is real! So, if you're heading to Japan, don't miss out on this limited-edition release, hitting stores on February 15!


via: SAPPORO 啤酒官網