(Image: Warner Bros. Pictures, Paramount Pictures, Walt Disney Studios, Universal Pictures)
Today marks the annual Super Bowl, and with its fiercely competitive golden-hour ad slots, major film studios have once again seized the opportunity to promote their upcoming slates. New TV spots for major sequels like "Jurassic World: Rebirth" and "Mission: Impossible – The Final Reckoning," as well as live-action adaptations including "Lilo & Stitch" and "How to Train Your Dragon," all made their debut. While most of these were condensed versions of previously released full-length trailers, they also packed in some fresh footage.
▼ "Lilo & Stitch" Super Bowl Spot.
▼ "Mission: Impossible – The Final Reckoning" Super Bowl Spot.
▼ Live-Action "How to Train Your Dragon" Super Bowl Spot.
▼ "Jurassic World: Rebirth" Super Bowl Spot.
▼ "F1" Super Bowl Spot.
Notably, the "Lilo & Stitch" spot wasn't comprised of footage from the film itself. Instead, it was a special short created specifically for the Super Bowl, featuring Stitch causing chaos on the football field. Meanwhile, the "How to Train Your Dragon" spot was more of a trailer tease, announcing that a full new trailer is set to drop this Wednesday.
"Jurassic World: Rebirth" is scheduled to hit North American theaters on July 2, while "Mission: Impossible – The Final Reckoning" is slated for May 23. The live-action "How to Train Your Dragon" will arrive on June 13, followed by the "F1" movie on June 27, crowding the summer blockbuster season.
In addition to these TV spots, Marvel Studios also dropped the third full-length trailer for "Thunderbolts*" today.