The world-renowned Danish building block toy manufacturer LEGO Group has announced a long-term partnership agreement with The Pokémon Company International, planning to launch a series of "LEGO Pokémon" products starting in 2026.
Alongside the announcement, both parties also released a teaser video. The video features the tail of the iconic Pokémon "Pikachu," constructed from LEGO bricks, unleashing its characteristic electric shock on the LEGO and POKEMON logos, then joyfully departing after destroying them. Although Pikachu's full body isn't visible, the video perfectly captures this Pikachu's cute and mischievous personality.
Julia Goldin, Chief Marketing Officer at LEGO Group, stated that collaborating with a brand like Pokémon, which has such a passionate fanbase, is incredibly exciting. She believes that through LEGO's endless possibilities for play and the thrilling adventures within the Pokémon world, new possibilities will be created for both Pokémon Trainers and LEGO creators.
Gaku Susai, CPO & CXO at The Pokémon Company International, also expressed that the LEGO Group and the Pokémon brand share common values such as rich imagination, creativity, and fun. This allows them to offer a unique, meaningful, and highly appealing perfect collaboration for Pokémon fans. In his work with the top LEGO team, he witnessed their passion and dedication for this project, and he is confident that this collaboration will amaze Pokémon fans and deliver incredibly innovative content.