With Nintendo having already launched games priced at $80 and Xbox briefly following suit before retracting, EA, another major player in the gaming industry, has officially weighed in on the hotly debated topic. CEO Andrew Wilson emphasized during the Q1 2025 earnings call in July: "We currently have no plans to make any adjustments to our pricing."
Wilson's remarks came in response to an investor query about EA's stance on competitors beginning to test the waters with $80 games. He further elaborated that EA already offers a comprehensive and diverse pricing structure, ranging from free-to-play titles to premium deluxe editions, designed to provide every type of player with the experience and value they expect.
"We will continue to seek opportunities to create maximum value for players through various pricing strategies, but currently have no plans for drastic adjustments," Wilson stated.
During the earnings call, EA also explicitly stated that its revenue forecast for the fiscal year ending March 2026 entirely excludes the possibility of price increases. This means players can be assured that upcoming popular titles such as "Madden NFL 26," "EA Sports FC 26," and "Battlefield 6" will not see their prices raised to $80.
This positions EA as one of the few major publishers currently ruling out potential price hikes. In contrast, Xbox had previously announced that games like "The Outer Worlds 2" would increase to $80, only to reverse the decision due to market backlash. Similarly, "Borderlands 4" was rumored to be priced at $80 but ultimately remained at $70.
While strategies vary among companies, the market widely anticipates that the $80 price point will eventually become an industry trend as production costs continue to climb annually.
Undoubtedly, the most anticipated title, "Grand Theft Auto VI," which has yet to announce its price, remains a key point of speculation as to whether it will break this pricing barrier. As for EA, at least for the current fiscal year, players can rest assured their wallets won't be hit by sudden price increases.
via： IGN